Visual Merchandisers spend their time creating attractive displays in retail stores. They generate floor plans and layouts for displays, arrange merchandise, make signs, and place products in strategic locations to catch shoppers’ attention. Visual Merchandisers also have a knack for building and setting up displays.  
  
Not only will they use inventory from current inventory shipments, but Visual Merchandisers will also know what items to grab from the sales floor to highlight these new items. They can evaluate the effectiveness of displays and make changes as needed, observing patrons and how they interact or not with the merchandise on display.  
 
It helps to think of a Visual Merchandisers work in two parts: conceptualization and assembly. The first occurs during regular work hours at an office. However, the assembling of store displays occurs directly on location. There are times when a merchandiser can work in the store without much interference, but they will often work outside of store hours to avoid disruption. 
  
Visual Merchandisers typically work regular hours, although they may need to work nights or weekends. Some Visual Merchandisers travel to different stores to set up unique displays or seasonal decorations. They often meet with store and district managers to discuss upcoming promotions and events. They will even occasionally take the company headquarters for a briefing on seasonal launches.  
  
Roles and responsibilities of a Visual Merchandiser
Here’s a non-exhaustive list of everyday tasks Visual Merchandisers are required to complete: 
 

• Develop innovative design concepts that are practical, aesthetic, safe, and conducive to intended purposes and functions, reflecting the client’s goals and always keeping within the project’s budget.  
• Design and assemble displays of certain items or products to draw the attention of potential customers.  
• Consult with clients to determine needs, preferences, and purpose of space. 
• Prepare and conceptualize how displays or exhibits will look.   
• Use specialized design software to create a digital representation of how the display will look.   
• Submit finalized concepts and sketches for approval.  
• Arrange displays and exhibitions in an engaging and balanced manner while maximizing the use of lighting and space.   
• Request all the materials necessary to carry out the intended design.  
• Ensure all expenses are within budget and negotiate with vendors and suppliers.  
• Produce eye-catching and attractive visual displays, set up/assemble the display, or supervise the process.  
• Ensure that all displays maintain a sense of consistency and uniformity when there are various at different venues.  
• Adapt displays and exhibitions according to seasons or promotions.  
• Consult with colleagues and customers about the visual impact of a display or an exhibition.  
• Liaise with representatives of different venues to ensure that all exhibitions give the same sense of style and tone.  
• Perform regular market studies and keep up with the latest styles and trends to keep displays modern and attractive. 
• Stay up-to-date on current trends and recent developments.