Principal - Product Marketing
KatalonBaton Rouge, LA, US- Full-time
Principal, Product Marketing
Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testersthose blending manual, automation, and AI skillsto deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.
Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years. We're looking for a Principal, Product Marketing to define and drive the go-to-market strategy for Katalon's automated testing solutions. This senior role requires both technical fluency in Quality Assurance (QA) and adjacent domains (DevOps, software development, IT operations), along with the product marketing expertise to translate innovation into customer value.
You'll shape core messaging, define user personas, craft content, and lead launch plans across our product portfolio. Your work will enable sales and partners, influence campaigns, and deliver market intelligence that informs our roadmap. Most importantly, you'll be the bridge between our products and the QA leaders and professionals we serve.
You'll collaborate with a global team of marketing, product, and sales professionals to drive GTM success in a fast-paced, high-growth market. Along the way, you'll gain access to the latest AI tools, professional development opportunities, and training to strengthen the skills that will accelerate your career.
Go-to-Market & Launch Leadership
- Develop and execute launch strategies for new products and major releases
- Define target personas and segmentation, identifying the highest-value opportunities
- Build differentiated positioning that sets Katalon apart in the QA market
Messaging & Market Narratives
Market & Buyer Insights
Enable Sales & Partners
Content & Campaign Support
Leadership & Collaboration
Act as the connective tissue across sales, product, demand generation, customer marketing, and partner marketing for the solutions you are covering
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