About the Role
Reporting directly to the CEO & Founder, the Vice President of eCommerce will play a pivotal role on Pistola's leadership team—shaping and scaling our digital business as we continue to grow. This is a highly strategic and hands-on role, responsible for driving Pistola's eCommerce vision across customer acquisition, conversion, retention, and overall brand experience.
You'll partner closely with brand marketing, creative, design, operations, and external partners to craft a best-in-class digital experience that reflects Pistola's DNA : modern, effortless, and customer-obsessed.
- Please note that this position is based full time onsite in our Vernon, CA HQ.
What You'll Do
Strategic Leadership & Growth
Define and execute a holistic eCommerce growth strategy that balances short-term performance with long-term brand health.Drive site performance, profitability, and customer satisfaction through data-backed decision making.Partner cross-functionally to align on growth plans, creative direction, and operational excellence.Performance Marketing & Acquisition
Build and scale a performance-driven acquisition strategy across SEM, paid social, SEO, affiliate, direct mail, partnerships, and emerging channels.Continuously test, analyze, and optimize campaign performance—balancing CAC, LTV, and contribution margin.Develop a scalable marketing budget and plan for smart, sustainable growth.Retention & Lifecycle Marketing
Lead Pistola's CRM, email, and SMS programs to deliver personalized, high-impact campaigns that engage and retain customers.Build thoughtful segmentation, cadence, and messaging strategies that enhance lifetime value and strengthen loyalty.Collaborate with Creative and Brand teams to ensure a seamless and elevated customer journey across every touchpoint.Digital Experience & Optimization
Own the evolution of the Pistola eCommerce experience, ensuring the site feels intuitive, inspiring, and distinctly "Pistola."Maintain a robust testing framework—constantly iterating and improving based on real-time insights and user feedback.Partner with Operations, IT, and Distribution to deliver a frictionless end-to-end customer experience.Analytics & Reporting
Establish clear performance metrics and own all eCommerce KPIs (LTV, CAC, conversion, retention, margin, churn, etc.).Translate data into actionable insights, sharing learnings across the leadership team to inform decisions and fuel growth.Leadership & Collaboration
Build and mentor a high-performing team that thrives at the intersection of brand and performance.Manage external partners and agencies to ensure excellence, efficiency, and continuous improvement.Provide strategic oversight to Customer Service, ensuring every touchpoint reflects Pistola's commitment to exceptional experience.Who You Are
10+ years of senior-level eCommerce experience within retail, fashion, or a related DTC environment.A data-driven, consumer-first thinker with a deep understanding of the digital landscape.A proven leader who has built and scaled teams across marketing, analytics, and digital product functions.Passionate about testing, learning, and driving measurable impact.A creative problem solver who thrives in a fast-paced, entrepreneurial setting.A collaborative communicator who can inspire and influence across levels—from peers to the C-suite.Curious, adaptable, and endlessly motivated to raise the bar.Why You'll Love Working at Pistola
Competitive salary and bonus potentialComprehensive health, dental, and life insurance coverageGenerous PTO + paid holidaysAnnual clothing allowance (because we believe in living the brand)Opportunity to shape the future of a rapidly growing, modern fashion brand