General Motors is hiring : Media Standards Lead in Warren

Job Description

The Media Standards Lead is a strategic and execution-focused role responsible for driving the implementation, communication, and validation of media standards and practices across global advertising initiatives. This individual ensures that all media efforts align with established governance frameworks, digital ad quality benchmarks, and brand assurance protocols.

Ideal candidates are passionate about media governance and optimization, energized by innovation, and committed to delivering measurable results in a dynamic, fast-paced environment.

Major Duties and Responsibilities :

Standards Implementation & Compliance : Lead the execution of media standards and practices across all advertising initiatives, ensuring consistent adherence to digital ad quality benchmarks and brand safety guardrails.

Performance Validation & Optimization : Analyze media performance audits and campaign results to validate compliance and identify opportunities for strategic optimization.

Strategic Guidance : Provide expert recommendations to enhance media quality, brand assurance, and operational efficiency across platforms and partners.

Stakeholder Engagement : Build and maintain strong relationships with global stakeholders to ensure alignment with media standards, objectives, and best practices.

Training & Enablement : Develop and deliver training programs and resources to educate internal teams on media standards, governance, and evolving best practices.

Decision-Making & Innovation : Exercise sound judgment to propose solutions, evolve standards, and contribute to the development of new governance frameworks.

Internal Collaboration : Foster strong internal communication by sharing key insights, participating in team discussions, and ensuring transparency around priorities, policies, and practices.

Industry Awareness : Stay informed on emerging trends, regulatory developments, and competitive benchmarks to proactively guide media governance strategies.

Requirements : Bachelor Degree

Minimum 3+ years’ experience in media planning, buying, or governance.

Strong analytical skills with the ability to interpret data and derive actionable insights.

Knowledge of media brand safety and digital ad quality principles.

Excellent communication and collaboration skills.

Familiarity with data analysis tools, ad platforms, and marketing technology stacks

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Proactive self-starter with strong relationship-building skills, thriving in fast-paced environments and capable of both independent and collaborative work.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and / or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https : / / search-careers.gm.com / en / how-we-hire) .

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about :

Our Company (https : / / search-careers.gm.com / en / working-at-gm / )

Our Culture

How we hire​​​​​​​ (https : / / search-careers.gm.com / en / how-we-hire / )

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (https : / / search-careers.gm.com / en / locations / )

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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity / expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.