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Website Specialist

Spectraforce TechnologiesIrvine, California, United States

2 days ago

Job type

Full-time

Job description

Job Title : Website Specialist

Duration : 12 Months

Location : Irivine, CA 92612 (Hybrid)

Summary :

The Website Specialist is a key cross-functional member of the Website Channel team responsible for leading Website projects and Website programs on AEM (Adobe Experience Manager) utilizing Digital Marketing Platform (ADMP) with focused support following the Website Processes & Operating models.

This position will lead and drive projects and activities to meet business objectives for US Commercial Website projects. Requires collaboration with internal and external cross functional partners in driving implementation for new and existing projects.

A strategic thinker : Align and excite internal stakeholders to facilitate success through strong leadership, strategic thinking and personal drive.

First class team player : Collaborate across multiple disciplines to ensure compliance and ability to influence cross-functional teams and leadership.

Responsibilities

The Website Specialist is responsible for assigned internal brand team's Website needs across Consumer and HCP (health care professional), working with cross functional team members and partners to align and execute on Website projects - including content updates, maintenance and enhancements to branded and unbranded websites. Additional areas of focus include supporting SEO, Tagging, Analytics, Testing & Personalization, intake for content optimization workstreams and partnering with appropriate IT partners for development execution of workstreams while identifying process improvement opportunities.
As a member of the Digital Lab supporting our brand franchises, the Website Specialist is responsible for supporting multiple stakeholders and coordinating across a large matrixed organization of stakeholders including : Marketing, IT, AORs, Agency partners, Analytics and Marketing Operations. This role will lead and manage tactical execution of website projects in order to meet and exceed business goals and on-time delivery.

Additional Responsibilities include :

Relationship Management : Establish and maintain high-quality relationships with key leaders, across all cross-functional areas within the company and develop a thorough understanding and knowledge of the business and challenges.

Collaboration / Partnerships : Work effectively with multiple departments and agencies throughout project development and implementation to keep projects / programs on time and ensure all requirements are met.

Communication : Prepares well-organized, clear, and concise communications to keep every abreast of program status and communicates clear expectations to cross functional partners

Program Planning : Own and manage low-medium complex program planning process with brands / therapeutic areas, internal cross functional teams, and their respective agency partners.

Program / Project Management : Responsible for day-to-day management and oversight of low-medium complex digital projects including, developing project plans, creating status reports, following up / communicating with all stakeholders to ensure on-time, flawless execution of projects / programs. Makes recommendations based on current program / project status to resolve issues and manage risks. Conducts quarterly business reviews with leadership.

Initiate and Plan Program / Project : Works with business partners to establish and gain consensus on program goals, objectives, requirements, deliverables.?Responsible for building the plans and resource needs to accomplish business objectives. Develop and maintain project documents, timelines, project checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.

Program / Project Control : Assess the degree to which changes to scope, issues and risks will affect the program working with the business lead and business partners to gain agreement for resolution. Lead and resolve any issues or concerns with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary. Measure performance to assure the program is progressing as compared to original plan and budget.

Executing and Closing Program / Project : Lead program / project teams in developing and executing a program plan ensuring that authorized resources are obtained to ensure all activities are performed. Gain approvals, QA test, and verify data inputs / outputs. Gather lessons learned and obtain final program approval from sponsor and stakeholders.

Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.

Keep abreast of new digital technology by participating in professional organizations, as well as attending industry seminars and conferences.

Be hands-on with content authoring teams and MRP (material review process) submission for key project types that are in-housed and enable elimination of hand offs and quick delivery for initiatives that are high priority.

Account for platform or other related technology needs beyond current core platforms in place for website that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model.

Measure the operations and stability of websites including assurance that the site is operating and optimized appropriately to operational standards.

Implement changes across the organization in an efficient, way that doesn't impact key business priorities - sequence the rollout to account for key priorities.

Key Leadership Competencies :

Positive "All For One" approach towards deliverables and priorities.

Builds strong relationships to enable higher performance.

Learns fast, grasps the "essence" and can change course quickly where indicated.

Raises the bar and is never satisfied with the status quo.

Creates a learning environment and open to suggestions.

Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.

Collaborative nature and ability to influence and guide cross-functional stakeholders.

Exceptional functional knowledge and expertise on digital marketing platforms. o e.g. Adobe Marketing Cloud, Websites

Acumen for how digital agencies operate : scope of work process / mgmt., timelines

Inquisitive, strong analytical skills, including the ability to infer and apply learnings.

Excellent verbal and written communication skills.

Attention to detail and follow-through on execution.

Strong project management abilities and critical work tool experience.o e.g. Excel, Visio, MS Project, PowerPoint, Smartsheet, Workfront, Trello

Qualifications :

Bachelor's degree in Business or Marketing or equivalent experience.

5-7 years of experience supporting digital marketing, digital project management, Website within the Pharmaceutical Industry experience, preferred.

Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates.

Demonstrated experience with start-to-finish planning / executing omnichannel digital / WEBSITE programs, including Websites, email, emerging media tactics, mobile (apps / sites / media / SMS).

Track record of working across large, matrixed organizations to get things done.

Must have thorough understanding of measuring impact of digital / website including social analytics, SEO measurement / management, digital / mobile metrics.

Excellent written, verbal and interpersonal communication skills to work effectively with all levels of management, teams, and vendors including the ability to communicate with both business and technical individuals.

Exceptional knowledge of Microsoft Office Software : Word, Excel, PowerPoint, and Outlook, Smartsheet.

What are the top 3-5 skills, experience or education required for this position :

Website Account Management - recommendation, project intake and activation, escalation, and issue management

Strong relationship builder and comfortable working in a matrixed environment

AEM experience but does not need technical expertise - must have experience working with IT / Tech teams to accomplish projects

Translates business requirements into digestible information for project brief creation

Experience working with project management team and flexible in taking on some project management tasks for smaller projects

Veeva submission experience working with system and cross-functional teams to gain medical, legal, regulatory approval

Reason for request - Current contract employee expiration EOY

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Website Specialist • Irvine, California, United States

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