Digital Marketing Channels Manager

A company is looking for a Manager, Digital Marketing Channels who will lead digital marketing strategies and campaigns.

Key Responsibilities

Lead the strategy, execution, and optimization of digital marketing channels (SMS, Paid Media, and Email) for customer acquisition and retention

Launch the SMS channel by identifying use cases, developing content strategies, and integrating data / technology

Establish KPIs and metrics to monitor channel success, utilizing analytics for campaign performance and optimization

Required Qualifications

High School diploma or GED required; advanced degrees preferred

5+ years of experience managing B2C and B2B multi-channel digital marketing programs

Minimum 2 years' experience with Marketing Technology platforms such as Salesforce Marketing Cloud and Google Ads

Experience in Finance / Banking-related positions preferred

Strong analytical background in developing data-driven marketing campaigns and understanding channel operations