Product Marketing Director, Physician Solutions

Product Marketing Director, Physician Solutions

R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems, and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry's most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation, and workflow orchestration. We are looking for a Product Marketing Director, Physician Solutions, to drive the marketing strategy for the company's Physician business line, specifically targeting physician IDN and independent medical group market. The Product Marketing Director will play a crucial role in aligning strategy with actionable tactics that bolster our competitive edge and transform market gaps into compelling narratives that resonate with our diverse buyer personas. This role will be a core member of the product marketing team, supported by a full range of internal and agency marketing resources and partnered with commercial and product leaders to drive revenue and customer adoption.

Responsibilities :

• Messaging and positioning : Own and evolve the messaging framework for physician solutions, ensuring clarity, differentiation, and resonance across multiple buyer personas (clinical, financial, operational). Partner with physician SMEs to balance technical accuracy with compelling storytelling in the form of sales presentations, case studies, sales enablement, and other internal and external efforts.
• Market intelligence : Build and maintain a systematic physician market intelligence program, including segmentation, TAM / SAM / SOM analysis, buyer persona research, and competitive benchmarking. Translate insights into actionable strategies for sales, product, and executive leadership.
• Cross-functional orchestration : Act as the connective tissue across operations, product, sales, marketing, and customer partners, etc., to translate strategic priorities into coordinated execution. Ensure launches, RFP responses, and thought-leadership initiatives are consistently aligned, timely, and impactful across stakeholders.
• Strategic partnership and program impact : Collaborate closely with physician leadership and marketing peers to develop thought-leadership content and support integrated marketing efforts (e.g., customer advocacy programs, KLAS, etc.). This includes working with performance marketing to define and communicate success metrics and measure program effectiveness.
• GTM launches : Drive full lifecycle GTM execution for physician solution launches and reintroductions from positioning and messaging to sales enablement, campaigns, and field activation.
• Proactive client communication and storytelling : Develop proactive client communication strategies and compelling case studies that showcase client outcomes, innovations, and AI-enabled success stories to drive trust and market credibility.

Required Qualifications :

For this US-based position, the base pay range is $115,000.00 - $167,640.70 per year. Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training. This job is eligible to participate in our annual bonus plan at a target of 20.00%.