Product Marketing Specialist Boston, MA

Responsibilities include (but are not limited to) :

• Develop strategic marketing campaigns to promote digital products and services.
• Use data to analyze the effectiveness of various marketing campaigns and develop new strategies as needed.
• Work closely with the marketing team, designers, and creatives to design and develop marketing materials such as videos, copy, display ads, etc.
• Analyze consumer trends and market research.
• Conduct rigorous research on consumer buying habits and preferences to identify potential new markets for products and services.
• Closely monitor KPIs such as (but not limited to) Lifetime Value and Cost Per Acquisition.
• Monitor user behavior and use the data collected to make applicable changes.
• Detailed reporting of product performance metrics, including sales volume and profit margins.
• Work closely with the IT team to improve the product and fix any potential bugs or problems.
• Audit competitor products and marketing materials to identify opportunities for growth.
• Create and manage PPC campaigns across Google, Yahoo, and Bing.
• Write and optimize ad and landing page copy for paid search engine marketing campaigns.
• Remain current on marketing trends, best social media, and search engine marketing practices.

Requirements

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