Affinitiv is hiring : Senior SEO Strategist in Richmond

Overview

Ready to produce exceptional results with exceptional people? Get in touch—we would love to get to know you.

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

Senior SEO Strategist plays a pivotal role in client success by owning the organic strategy and execution across a portfolio of dealership accounts. This senior-level position is both strategic and client-facing, responsible for presenting SEO results, explaining performance, and guiding future initiatives. The Senior SEO Strategist is expected to act as a trusted advisor—educating clients on how their websites perform organically, painting a clear picture of opportunities and challenges, and ensuring strategies stay ahead of evolving search engine algorithms and AI-driven changes.

Position Responsibilities

• Lead SEO strategy for a portfolio of clients, ensuring campaigns drive measurable performance and align with client goals.
• Serve as the primary SEO contact during monthly and quarterly reviews, delivering clear, client-ready reporting and insights.
• Present past, current, and future SEO strategies in a way that is educational, compelling, and actionable for clients.
• Monitor Google algorithm updates, AI-driven search changes (AI Overviews, zero-click search, etc.), and industry trends—proactively adjusting strategy to stay ahead.
• Collaborate with internal teams (Account Service, SEO, Copy, Art, Code, & TechOps) to ensure best practices and client deliverables are met.
• Conduct technical SEO audits, keyword research, and competitive analysis to uncover growth opportunities.
• Use platforms such as Google Analytics, Google Search Console, SEMrush, and other SEO tools to measure performance and provide actionable insights.
• Translate complex SEO and AI concepts into simple, client-friendly explanations to build trust and long-term relationships.
• Develop, present, and manage 90-Day Reviews for each client to evaluate progress, share results, and set next steps.
• Mentor and support SEO team members, providing guidance on strategy, reporting, and client communications.

Position Requirements

Work from Here

At Affinitiv, we have the best of both worlds. Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment. Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few. We also offer generous PTO so you can enjoy off time with family and friends.

Equal Opportunity and Diversity

At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.

Apply for this job

Indicates a required field and other application form details follow.

First Name

Last Name

Email

Phone

Location (City)

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Education

School

Degree

Start date year

End date month

End date year

Home Address

Please include full address, apt #, city, state and zip code

No PO Box

Are you legally eligible to work in the U.S.?

Will you now or in the future require sponsorship for employment visa status?

What are your compensation expectations?

Are you currently employed with an Affinitiv customer?

LinkedIn Profile

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Affinitiv’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Disability Status Select...

PUBLIC BURDEN STATEMENT : According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr