Ollie is hiring : GEO / SEO Strategist in Richmond

Overview

Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives. As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.

Ollie is looking for a GEO / SEO Strategist to lead our efforts in organic search and emerging AI-driven discovery surfaces. This role is responsible for improving how, where, and why we show up across traditional search engines and generative engines, ensuring Ollie is not just findable, but recommended and trusted. The ideal candidate blends classic, hands-on SEO expertise with forward-thinking experimentation across platforms like Google SGE, ChatGPT, Perplexity, and other LLM-powered interfaces. You’re equal parts strategist and operator, and you know how to turn organic visibility into tangible, measurable business impact.

This is a U.S.-based remote position and reports to the Chief Marketing Officer.

What You’ll Do

• Own Ollie’s GEO and SEO strategy, developing a roadmap that increases brand visibility and conversion across both traditional and AI-powered search experiences
• Optimize Ollie’s presence on AI-powered platforms like Google SGE, Perplexity, ChatGPT, and others, including prompt testing, source attribution strategies, and content structuring to improve inclusion and positioning
• Conduct keyword and intent research that maps to evolving consumer behaviors across engines (typed queries, conversational prompts, voice search, etc.)
• Identify high-impact content and structural opportunities to improve how Ollie appears in zero-click answers, summaries, featured snippets, and AI recommendations
• Collaborate with Brand, Product, and Data & Analytics teams to ensure every piece of content is structured for both human readability and machine discoverability, balancing tone with taxonomy
• Partner with Data & Analytics, Product, and Engineering to improve site architecture, internal linking, structured data, and crawlability to support scalable organic growth
• Design and execute test-and-learn programs to evaluate performance across traditional and generative search ecosystems
• Monitor performance and emerging trends using a blend of SEO platforms and AI-specific tools and platforms. Advise Ollie on relevant tool stack
• Forecast and report on KPIs including organic traffic, contribution to new customer acquisition, and share of brand mentions across AI-generated outputs
• Stay ahead of the curve on how consumer search behaviors and platforms are evolving, and help Ollie evolve with them

Who You Are

What You’ll Get

What We Value

If you’d like to stand out, tell us in your cover letter why you’re interested in joining Ollie and how your skills match the responsibilities detailed in this posting.

Ollie embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.

EEO and Seniority / Employment info

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Note : This posting is illustrative and for formatting purposes.

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