Marketing Manager, Brand & Products

Marketing Manager, Brand & Products

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie, TimberTech, AZEK Exteriors, Versatex, fermacell, and StruXure.

With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we're united by our purpose of Building a Better Future for All through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

Summary

Make your dream career a reality. Its possible! Hybrid from the Chicago corporate office. The Brand & Products Marketing Manager will be a key driver of product marketing initiatives, focusing on the successful commercialization and lifecycle management of new and existing products. This role will champion go-to-market strategies, competitive positioning, and customer segmentation to maximize product adoption and market share. The ideal candidate excels in translating market insights into actionable product messaging and launch plans, and thrives in a fast-paced, cross-functional environment.

What Youll Do :

Product Marketing Leadership

• Own the go-to-market strategy for new product launches, including positioning, messaging, launch execution, and optimization
• Develop and implement product marketing plans based on customer segment needs, market data and research, and competitive analysis to drive adoption and revenue growth.
• Serve as the internal expert on product features, benefits, and differentiation, enabling sales and channel teams with effective tools and training.
• Accountable for leading planning and marketing execution of new product commercialization.
• Establish, build, and maintain relevant internal and external relationships, including internal cross-functional teams and external vendor / agency partnerships.
• Lead cross-functional teams (products, segments, sales, legal, creative, etc.) to ensure alignment and successful execution of product marketing initiatives.
• Partner with external agencies and vendors to develop compelling product launch campaigns and assets.
• Contribute to brand stewardship for the business by enabling and implementing proper branding and tactics across a variety of brand touch points.
• Ensure product marketing efforts are consistent with overall brand strategy and standards.
• Support brand evolution by integrating product marketing best practices across all touchpoints.

What Youll Bring :

What Youll Receive :

As of the date of this posting, a good faith estimate of the current pay scale for this position is $122,400K to $153,000K. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. We've worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Applications are being accepted on an ongoing basis.

James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity / expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.