Head of Social MediaLos Angeles

Head Of Social Media

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

The Head Of Social Media (official title is Senior Social Media Manager) will lead the development and execution of comprehensive social media strategies across all U.S. brand platforms, including Instagram, TikTok, Facebook, Twitter, YouTube, and Pinterest. This role is responsible for driving U.S. campaigns and events from strategy through execution, managing a team to create compelling, original content that grows and engages our follower base. Additionally, the manager will collaborate on global initiatives, providing strategic input to enhance social performance across markets.

Job Responsibilities :

• Lead the strategy and execution of all organic social activity across all social platforms i.e. Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest
• Responsible for the recruiting, training, and management of the social media marketing and community teams
• Define, execute, track and report well-structured brand social content strategies and audience growth tactics
• Create and maintain a social media posting calendar aligned with key initiatives and timeline
• Effectively use social media monitoring tools to spot opportunities to engage in trending topics and conversations
• Develop a clear framework to drive social content optimization both on and off SHEIN channels.
• Collaborate with key stakeholders to ideate, strategize and execute brand social campaign plans, ranging from social content ideation, partnership integration and sharing social customer insights
• Work in partnership with Social, Creative and Influencer teams to develop best-in-class social content
• Partner with the wider Social team to progress and sharpen the SHEIN brand voice across all social channels
• Communicate regularly with internal stakeholders and teams to develop, apply and scale social learnings across the organization
• Bring new, creative social marketing ideas to the table to test and learn and drive innovation across the SHEIN Brand

Job Requirements :

Benefits and Perks :

Pay Range : $98,000 - $160,000 USD