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Paid Social Ads Specialist (Meta & TikTok)

Paid Social Ads Specialist (Meta & TikTok)

eMed, LLCMiami, FL, US
19 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Paid Social Ads Specialist (Meta & TikTok)  Location :

  • SheMed US, LLC HQ, Miami, FL 33132 Department : Marketing Reports to : SVP of SheMed US Purpose of Role  This role will be central to driving SheMed’s growth in the US by managing all Meta and TikTok paid advertising campaigns.
  • The ideal candidate is a performance-driven marketer with a passion for women’s health, skilled at building scalable campaigns that deliver conversions while protecting brand safety and compliance in a regulated industry.

What You Will Work On :

  • Paid Social Strategy & Execution Lead the end-to-end management of all paid campaigns on Meta and TikTok for SheMed US.
  • Build and optimise campaigns to drive conversions while maintaining efficient CAC.
  • Conduct A / B testing of creatives, copy, and audiences to identify high-performing strategies.
  • Monitor campaign performance daily and adjust budgets, bids, and targeting as needed.
  • Partner with the creative team to brief and review ad assets (video, static, and UGC).
  • Collaborate with the data team to ensure accurate conversion tracking and reporting.
  • Create and develop new initiatives that could build unique partners and in markets.

    • Track performance metrics and optimize partner incentives and commissions.  Audience & Funnel Management :

  • Develop niche and broad audience strategies tailored to US market demographics.
  • Implement and optimise retargeting campaigns for maximum efficiency and impact.
  • Map campaigns across the funnel (TOF, MOF, BOF) and ensure cohesive messaging.
  • Performance Analysis & Reporting Produce regular performance reports highlighting learnings, wins, and opportunities.
  • Analyse customer journey data to identify drop-offs and optimise conversion paths.
  • Provide actionable insights to leadership to inform budget allocation and future strategy.

    • What We're Looking For We’re seeking a results-focused and proactive Paid Social Ads Specialist with :

  • Hands-on experience running high-budget Meta and TikTok campaigns, ideally in healthcare or regulated industries.
  • Strong analytical skills ideally with expertise in tracking (server-side, UTMs, pixels).
  • A test-and-learn mindset with proven success in scaling paid social campaigns.
  • Excellent understanding of funnel strategy, creative testing, and audience segmentation.
  • Ability to balance creativity with compliance in sensitive health categories.
  • Strong communication skills and a collaborative approach to working with cross-functional teams.
  • Perks at Work Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance. 401(k) with a Company match.
  • Opportunity to work with a pioneering team in women's health / healthcare technology.
  • Professional development and continuing education opportunities.
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    Paid Social Specialist • Miami, FL, US

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