Technical Lead, Martech & Personalization (Adobe)

JOBS SUMMARY :

The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences' digital and physical touchpoints. Leveraging Adobe Experience Cloud technologies—including AEP, RTCDP, AJO, CJA, Target, AA, AAM—and platforms like SFMC and LiveRamp, this role drives real-time, data-driven customer journeys, owns Adobe governance and data architecture, and leads scrum teams in delivering scalable, secure, and compliant solutions that support multi-channel campaigns and elevate the guest experience.

MAJOR RESPONSIBILITIES :

• Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys, including campaign orchestration across channels (email, SMS, push, etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
• Lead the architecture, design, and delivery of scalable and secure personalization solutions using Adobe Experience Platform, Adobe Journey Optimizer, and other Adobe tools.
• Develop and enforce Adobe governance, including data classification, RBAC, and platform administration.
• Architect and maintain ingestion pipelines, data streams, schemas, and datasets for unified customer profiles.
• Collaborate closely with technology, product, and business teams to ensure alignment and successful delivery of high-quality solutions, supporting all phases of the project lifecycle—from initiation and scoping to staffing and implementation.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Perform other duties as assigned.

EDUCATION :

Bachelor's degree in Computer Science / Engineering or in a relevant applied quantitative field is required.

EXPERIENCE :

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2025 Universal Studios. All rights reserved. EOE

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