Digital Brand & Community Engagement Manager

Digital Brand And Community Engagement Manager

We are seeking a proactive and highly skilled Digital Brand and Community Engagement Manager to lead our digital brand strategy and external community presence within the B2B tech space. The role demands deep expertise in LinkedIn's evolving landscape, creative social media content development, and strategic representation of B2B SaaS tech brands.

How You Will Impact Schoox

• Develop, execute, and continuously refine a comprehensive digital social media brand awareness and engagement strategy aligned with overall marketing goals.
• Serve as the subject matter expert for social media and community sites such as LinkedIn, Instagram, X, YouTube, Reddit, etc. in the B2B tech space, curating content and utilizing emerging new strategies to grow brand awareness and increase engagement on the platform(s).
• Leading, developing and executing, along with the integrated Marketing team, all social media posts for the brand.
• Recommend, lead, and drive digital brand strategies that also enhance and amplify executive presence across LinkedIn and other relevant platforms to support leadership visibility, thought leadership and influence.
• Monitor brand chatter across multiple digital platforms, discerning the best response route and responding promptly and strategically to protect the brand reputation.
• Collaborate with the marketing team, executives, customers, third party vendors, and other stakeholders to ensure consistent, timely and well-orchestrated messaging across all channels.
• Lead the creation and management of an annual social media calendar, proactively communicating priorities, timelines and content plans with relevant stakeholders.
• Write creative and engaging copy for LinkedIn posts that resonate with target audiences.
• Develop, implement, and manage an employee social media advocacy program using tools like Hootsuite to amplify brand reach and employee engagement.
• Generate quarterly reports with meaningful key performance indicators (KPIs) to measure brand growth, engagement, and campaign performance, using insights to inform strategy adjustments.
• Work closely with the graphics team and leverage project management tools such as Asana to deliver high-quality digital content on schedule.
• Prioritize tasks effectively in a fast-paced B2B environment, ensuring timely execution of all initiatives.
• Present digital brand strategy ideas and program updates clearly and persuasively to internal teams and leadership.
• Advocate and promote the employee ambassador program internally, motivating participation across departments.