ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for :
- "Can Do" Spirit : We work together to make our wildest dreams a reality : As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion : We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
- Storytelling : We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience : We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence : We put the consumers first : We constantly raise the bar to create products of the highest quality that everyone just has to have.
The salary range for this position is $108,300 - $135,000 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including : medical, dental and vision insurance, flex paid time off program, parental leave, employee discount / perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness / shutdown week for applicable positions.
The Kendo house of brands currently includes : Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.
SUMMARY
The Email and CRM Marketing Manager owns program management of CRM Marketing campaigns (email, SMS & customer lifecycle journeys) and is responsible for program performance and strategy. They partner with the Email and CRM Marketing Coordinator / Associate Manager to ensure flawless execution of email and SMS campaigns, including campaign building and set up, targeting and workflow set up, QA process and deployment.
RESPONSIBILITIES
Own the management and execution of the email and SMS programs for Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty HairBuild the CRM Marketing annual, quarterly, and monthly campaign plans in order to meet CRM sales and profitability targetsPlan and direct execution of the contact plan, owning the email / SMS campaign delivery schedules, briefing campaign and promotional content and supporting Coordinator / Associate Manager in handling targeting / workflow set up and deploymentStrategize, brainstorm, and brief campaign and promotional content, using historical insights and knowledge of current beauty and skincare trends to produce commercially relevant content that promotes a frictionless user journeySupport 360 brand initiatives (launches, tentpole promos, etc.) through CRM channel planning and XFN collaborationPartner with site, performance marketing, brand, marketing, and creative on the execution of .com events / campaignsExecute programs, initiatives and campaigns in line with the daily and yearly brand calendar and make adjustments based upon YTM and YTD trends with contingency plans to meet financial goalsManage the working relationship and processes around day-to-day campaign production and projects with Coordinator / Associate ManagerPartner with Coordinator / Associate Manager on all email and SMS campaign QA ahead of schedulingManage day-to-day partnership with email and SMS CSMs (ad hoc support, guidance, raising Kendo needs)Monitor monthly spend for SMS channel; Raise to leadership any potential overspend risks and propose and action upon plans to address. Raise any potential savings opportunities and align with leadership on what we release to bottom line vs. reinvestMonitor channel and customer KPIs, assessing performance vs. industry / historical trends, identifying risks / opportunities, and proposing insights and actions to leadership to grow KPIsOwn weekly, monthly, and ad-hoc business recaps, providing rich and relevant insights to a variety of audiences, including cross-functionals and leadershipExecute a robust testing roadmap across CRM channels. Analyze test results and use data insights to implement strategic actions and shape the future strategyOptimize existing email & SMS automation programs. Introduce new behavioral trigger campaigns based on customer data and industry best practicesIdentify opportunities to streamline the campaign production process and improve channel KPIs, such as new working processes, tools & servicesProject manage the onboarding of new CRM solutions and servicesREQUIREMENTS
Education / Experience
5+ years digital marketing experience including 3+ years experience in email marketing channel management and CRMBachelor's degree in business administration, marketing, communications or equivalent work experienceTechnical skills
Experience with email service providers and HTML requiredExperience with SMS providers a plusExperience with a customer data platform a plusContent creation, campaign production and Q&AExperience with web analytics, reporting and insightsBasic Microsoft Excel knowledge requiredOther Skills
Deep familiarity with email & CRM marketing best practices, planning and executionStrong campaign management skills and attention to detail skillsAbility to own and produce recaps with relevant, insightful KPIs and analysis, provide takeaways and action steps go-forwardProven ability to optimize email and / or SMS channel performance through data analysis and innovationAbility to multi-task and work in a collaborative and fast-paced environmentMust be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlinesMust have strong organizational and project management skillsMust have strong collaboration skills and work with a variety of team members across all career levels and functionsExcellent written and verbal communication / proofreading skills