Senior Manager, CRM Marketing

GENERAL PURPOSE :

The Manager, Marketing (CRM) will lead the marketing portions of the development, execution, and optimization of Ross's CRM platform, in addition to strategy & customer data platforms. This role is responsible for delivering data-driven CRM strategies, insights, and opportunities in partnership with other Marketing and cross-functional teams (IT, Stores, Merchandising) that drive measurable improvements in customer retention, lifetime value, and engagement. In addition, a key focus of this role is managing the strategic relationship with CRM vendor and other data partners in conjunction with IT partners to ensure seamless execution, data integrity, and continuous innovation across Ross's customer engagement ecosystem.

The base salary range for this role is $ 121,000 - $198,700 . The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location

ESSENTIAL FUNCTIONS :

• Partner with teams to execute CRM strategy across lifecycle stages : acquisition, onboarding, retention, reactivation, and win-back
• Oversee customer segmentation, journey mapping, and contact strategy development using behavioral and transactional data
• Manage day-to-day and strategic relationships with CRM vendors ensuring SLAs, roadmap alignment, and platform optimization
• Partner with CRM vendor, IT and marketing partners to ensure accurate data ingestion, audience creation, campaign execution, and reporting across channels
• Develop and maintain CRM dashboards and reporting tools to monitor campaign performance, customer KPIs, and program ROMI
• Collaborate with CRM Vendor and Data Science to build and operationalize predictive models (e.g., churn, LTV, reactivation propensity)
• Drive CRM experimentation roadmap, designing A / B and multivariate tests across channels and customer cohorts
• Work with IT to enhance platform integrations, automation workflows, and data governance
• Ensure compliance with data privacy regulations and maintain high standards of data hygiene
• Present strategic insights, forecasts, and performance readouts to senior leadership and cross-functional stakeholders

COMPETENCIES : People

Self

Business

With particular emphasis on the following specific position-related competencies :

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED :

REQUIRED QUALIFICATIONS

PREFERRED QUALIFICATIONS

PHYSICAL REQUIREMENTS / ADA :

Job requires ability to work in an office environment, primarily on a computer.

Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper / files, etc.

Consistent timeliness and regular attendance.

Vision requirements : Ability to see information in print and / or electronically.

This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and / or feedback. However, this role can perform duties effectively using a combination of in-office and remote work.

SUPERVISORY RESPONSIBILITIES :

Estimated 2 team members

DISCLAIMER

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.

#Hybrid