FREELANCE Marketing Data Performance Analyst

Overview :

We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Key Responsibilities :

• Analyze campaign performance across paid search, paid social, programmatic, CTV / OLV, and digital publications
• Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
• Collaborate with internal teams to gather context and align insights with client goals
• Provide optimization recommendations based on performance trends

Time Allocation During the Month

Requirements :

Proven ability to synthesize data into executive-level insights and recommendations