Director of Marketing

Job Description – Marketing Manager (Retail Industry) Position Overview

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We are seeking an experienced and results-driven Bilingual Marketing Manager to lead our retail marketing strategy. The Marketing Manager will oversee campaigns, promotions, customer engagement initiatives, and brand development efforts that drive foot traffic, boost sales, and strengthen customer loyalty. This role requires both strategic vision and hands-on execution, with a strong understanding of consumer behavior in the retail sector.

Key Responsibilities

Strategic Planning & Execution

Develop and implement annual marketing plans aligned with business objectives.

Identify growth opportunities across physical stores and online retail channels.

Oversee branding consistency across all touchpoints.

Campaign Management

Plan, launch, and optimize marketing campaigns (digital, print, in-store, social media, email).

Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.

Track ROI of campaigns and optimize performance.

Customer Engagement & Loyalty

Develop strategies to enhance customer experience and retention.

Manage loyalty programs, customer feedback, and CRM systems.

Leverage data insights to personalize campaigns.

Cross-Functional Collaboration

Partner with Sales, Merchandising, and Operations teams to align marketing initiatives with retail objectives.

Work closely with vendors, agencies, and media partners.

Market Research & Analytics

Conduct market research to identify consumer trends and competitor activities.

Monitor key marketing metrics and prepare performance reports for leadership.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

5+ years of marketing experience, with at least 2 years in retail or consumer-facing industries.

Strong knowledge of digital marketing, social media, SEO / SEM, and retail promotions.

Excellent leadership, project management, and organizational skills.

Analytical mindset with experience in data-driven decision making.

Strong communication and interpersonal skills to influence across teams.

What We Offer

Competitive salary and performance-based incentives.

Opportunities for professional growth within the retail sector.

Collaborative and dynamic work environment.

Employee discounts and wellness benefits.