International Brand Planning, Petcare Pain

Role Description

• Develop core assets, value propositions and key messages for key in-line brands for defined customer segments in close partnership with the Global Strategic Lead, responsible Medical Leads and in close collaboration with key INT markets based on insights, and backed-up by real world evidence
• Lead creative core asset & message development & refresh for defined customer segments for in-line brands.
• Guide / support product and financial forecasting, operating plans & resourcing process for key in-line brands across International operations in line with Category and Global Brand strategies.
• Oversee the creation and implementation of US & international key in-line brand objectives and KPIs to monitor performance
• Ensure measurement of campaign effectiveness, set & track goals partnering with Customer Engagement Teams for key in-line brands
• Ensure performance metrics for TA defense are implemented and monitored for key in-line brands vs key competitors
• Develop the key in-line brand messages within the Objection Handling global guidance in anticipation of key competitors' positioning in the market, and collaborate with L&D in developing the win-to-compete scenarios based on the established defense strategy.
• Support markets in understanding and localizing market development strategy to drive adoption
• Ensure the markets have the tools and resources needed to implement marketing campaigns or messages that include new clinical study data for key-inline brands.
• Coordinate execution of LOE plans for key in-line brands
• Ensure that the key in-line portfolio and brand objectives are being achieved and results are delivered
• Maintain strong operational relationships with the GAT and all commercial leads to ensure that market knowledge is continuously being developed and up to date.

Level of education and qualification :

Job Location :

Professional experience / capabilities :

The US base salary range for this full-time position is $142,400.00- $213,600.00. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation.

This position is also eligible for long-term incentives.

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved / engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following : (1) our company website at www.Zoetis.com / careers site, or (2) via email to / from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and / or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.