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Head of Pet Owner Digital Engagement
Head of Pet Owner Digital EngagementZoetis, Inc • Parsippany-Troy Hills, NJ, United States
Head of Pet Owner Digital Engagement

Head of Pet Owner Digital Engagement

Zoetis, Inc • Parsippany-Troy Hills, NJ, United States
22 hours ago
Job type
  • Full-time
Job description

SUMMARY

The Head of Pet Owner Digital Engagement is responsible for defining, prioritizing, and delivering digital capabilities that power exceptional Pet Owner experiences across channels. This role sits at the intersection of Pet Owner Digital Experience, Data and Technology, requiring a product leader who can translate business vision into scalable, high-impact digital solutions.

The leader will be responsible for the end-to-end product lifecycle-from discovery through delivery-partnering closely with Commercial Leaders and Technology teams to ensure that digital products are not only intuitive and engaging but also technically robust, data-driven, and aligned to strategic business goals.

POSITION RESPONSIBILITIES

Product Strategy & Vision

  • Define and articulate the product vision and roadmap for pet owner digital experiences, aligning with brand, commercial, and technology strategies.
  • Drive prioritization of product backlogs based on business value, technical feasibility, and user impact.
  • Balance strategic priorities with tactical execution to drive continuous value delivery.

Ownership of Digital Product Portfolio

  • Manage and evolve a portfolio that includes mobile applications, rewards programs, digital campaigns, omni-channel engagement, and other pet owner digital experiences.
  • Ensure cohesive user experiences and integration across digital touchpoints.
  • Monitor product performance, user feedback, and market trends to inform iterative improvements.
  • Execution & Delivery

  • Serve as the primary liaison between business stakeholders and technical teams-ensuring clarity of requirements, delivery expectations, and success metrics.
  • Partners with technology teams to make informed technical decisions on partnerships, integration and system design.
  • Ensure timely delivery of high-quality features that enhance consumer engagement and drive measurable business results.
  • Measurement & Optimization

  • Define KPIs and measurement frameworks for Petowner digital products and initiatives.
  • Partner with analytics and data teams to monitor performance and continuously optimize features, UX, and technology integrations.
  • Use experimentation frameworks (A / B testing, feature flagging) to validate hypotheses and guide iteration.
  • Stakeholder Management & Communication

  • Communicate vision, priorities, and progress effectively to senior leadership and cross-functional teams.
  • Champion consumer-centric and data-driven decision making across the organization.
  • Manage relationships with internal technology partners and external vendors / agencies as needed.
  • EDUCATION AND EXPERIENCE REQUIREMENTS

  • Bachelor's degree in computer science, Engineering, Digital Marketing, or related field; MBA or advanced technical degree preferred.
  • 7+ years of experience in digital product management or product ownership with a focus on consumer or eCommerce platforms.
  • Technical understanding of front-end and back-end technologies, data models, and system integration.
  • Experience working in agile delivery environments with Jira, Confluence, or similar tools.
  • Excellent communication and stakeholder-management skills; able to translate complex technical concepts for non-technical audiences.
  • Demonstrated knowledge of organizational acumen and working in a matrix organization
  • Experience in the pet care industry or a related field preferred
  • TECHNICAL SKILLS REQUIREMENTS

  • Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau)
  • Proficiency in project management and collaboration tools
  • Understanding of web and mobile app development technologies
  • Familiarity with content management systems (CMS) and Microsoft Office Suite
  • PHYSICAL SKILLS REQURIEMENTS

  • Office based position (Hybrid)
  • Parsippany based preferred
  • The US base salary range for this full-time position is $181,000 - $260,000 . Our salary ranges are

    determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

    for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

    factors, including job-related skills, experience, and relevant education or training.

    This position is also eligible for short-term incentive compensation

    This position is also eligible for long-term incentives

    In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

    and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

    on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

    Visit zoetisbenefits.com to learn more.

    Full time

    Regular

    Colleague

    Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

    Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved / engaged vendor but does not have the appropriate approvals to be engaged on a search.

    Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following : (1) our company website at www.Zoetis.com / careers site, or (2) via email to / from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and / or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

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    Head Of Pet Owner Digital Engagement • Parsippany-Troy Hills, NJ, United States

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