Lead Analyst, US Petcare Promotion Analytics

SUMMARY

Establish rigorous promotional analytics for the U.S. Companion Animal portfolio. Define KPIs and hypotheses pre-launch, ensure GTN-aligned designs and guardrails, measure incremental impact with appropriate methods, and deliver insights that improve share, trial, compliance, and price realization.

POSITION RESPONSIBILITIES

• Translate marketing objectives into measurable KPIs and testable hypotheses; ensure GTN promo strategy aligns with pricing guardrails and value narrative; advise on stacking risk.
• Maintain portfolio GTN merchandising calendar; de-conflict promotions; validate intake completeness; coordinate approvals and execution readiness.
• Collaborate with Business Analytics team to direct data assembly and analysis; apply experimental or quasi-experimental methods to isolate incremental impact; quantify outcomes beyond ROI (volume, share, placements, retention, mix).
• Maintain promo playbook, guardrails, KPI standards, and reporting cadence; partner with Data & Analytics on dashboards; educate stakeholders.

ORGANIZATIONAL RELATIONSHIPS

EDUCATION AND EXPERIENCE REQUIREMENTS

TECHNICAL SKILLS REQUIREMENTS

PHYSICAL SKILLS REQURIEMENTS

The US base salary range for this full-time position is $103,000 - $148,000 . Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

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