Head of Digital GrowthCAPEZIO • Totowa, NJ, United States
Head of Digital Growth
CAPEZIO • Totowa, NJ, United States
30+ days ago
Job type
- Full-time
Job descriptionOwn all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO Align marketing plans with commercial goals and promotional calendars across all owned channels Own and continuously improve LTV, loyalty, and customer retention metrics—including full ownership of the loyalty program strategy, budget, and iteration roadmap Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity Oversee Capezio’s digital consumer infrastructure, including : CRM systems and customer journey architecture MarTech stack , segmentation, and marketing automation Consumer analytics , attribution, and reporting frameworks eCommerce platform performance , including UX conversion optimization Partner with the IT to ensure clean, actionable data flows across systems Build and lead a culture of testing, personalization, and iterative optimization—leveraging A / B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance Oversee Capezio’s digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leads Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels Collaborate with the sales team to ensure DTC efforts complement wholesale goals Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners—including active agency and vendor performance management Effectively synthesize and communicate strategy and performance to executive leadership and the Board A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses A performance-driven marketer who balances creative instincts with clear commercial goals A systems thinker with experience owning martech, CRM, and consumer data strategies Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution A collaborative executive who brings clarity, urgency, and alignment across functions A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages A pragmatic builder who knows how to modernize infrastructure and scale what works—without overcomplicating A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals Bachelor's degree required 10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership Deep understanding of Amazon and other key digital marketplace customers Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces) Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO / LSA dashboards, etc.) Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing Strong understanding of CRM, martech, personalization, and data architecture best practices Track record of leading digital merchandising functions, including PDP optimization, navigation / filtering logic, and on-site search performance Track record of aligning execution with brand voice and business outcomes Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution
Overview
Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio’s expansion and revenue generation through digital channels. This individual’s skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to today’s customer and maximize Capezio’s commercial opportunity.
Key Responsibilities
Owned Global Consumer Channels
- Own the strategy and operations for Capezio-owned consumer channels :
- Capezio.com / eCommerce (domestic and international)
- Marketplace storefronts (e.g., Amazon, Walmart, etc.)
- Monetization of Instagram and TikTok
- New revenue channel incubation, including Capezio’s Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.
- Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.
- Support Capezio’s growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.
- Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement
Marketing & Growth
Digital Infrastructure & Consumer Data
Team & Cross-Functional Leadership
Who You Are
Qualifications
Salary : $180,000-$220,000 base salary (plus annual bonus and management incentive program)
Create a job alert for this search
Head Of Growth • Totowa, NJ, United States
Related jobs
Tonic is an expertise-led Capital Markets Consultancy, unlike other consultancies.Well actually, in lots of ways.But mainly because we leverage genuine expertise across the front-to-back trade life...Show more
Version 1 has celebrated over 28 years in Technology Services and continues to be trusted by global brands to deliver solutions that drive customer success.
Our expertise enables our customers to na...Show more
Head of Demand Gen Marketing – Superfiliate.Superfiliate is the leader in influencer-powered commerce infrastructure.We help the world’s most exciting brands turn their best customers, creators, an...Show more
A growing technology company in New York seeks a Sales Leader to drive revenue generation and team expansion.The ideal candidate will have over 10 years in B2B SaaS sales, with strong SMB experienc...Show more
A leading B2B events company in New York is seeking a Head of Sales to drive revenue growth and oversee the sales organization.
The ideal candidate will have over 10 years of sales experience, with ...Show more
Floodbase’s AI platform is changing the way businesses and communities across the globe adapt to increasing flood risk.We enable re / insurers to offer first-of-their-kind parametric flood insurance ...Show more
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips-no SQL required.
When everyone in the organization can see and learn from the impact of thei...Show more
A technology-focused company in New York is seeking a Head of Sales and Business Development to drive revenue growth and establish strategic partnerships.
This role involves managing a sales team an...Show more
Advocate is transforming how Americans access government benefits.Using cutting-edge AI technology, we're reducing months-long disability application processes to days, helping vulnerable citizens ...Show more
At Check, we make paying people simple.In doing that, we're not just building our own business—we're building payroll businesses together with every one of our partners.
As the inventors of embedded...Show more
Get AI-powered advice on this job and more exclusive features.Companies like AWS, Stripe, and Twilio have shown that if a technology isn't core to your value proposition, you should offload it.We s...Show more
As Jacob's Head of Growth, your mission is to architect and lead the digital growth engine powering Jacob’s profitable growth while expanding our cultural footprint in clean eating and high-perform...Show more
MNY Ventures is a holding company that builds and scales category-leading consumer brands in health, beauty, and skincare.
We operate multiple high-growth e-commerce businesses across TikTok Shop, A...Show more
Our Mission is to enable our customers to make the world healthier, cleaner and safer.Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasin...Show more
If you want to build, develop, and see your impact, join Skillz and level up your Career!.Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tourn...Show more
Floodbase is changing the way businesses and communities adapt to increasing risk of climate change impacts from flooding.
Last year, we launched a solution enabling re / insurers and public sector or...Show more
Compensation : $100-130K (Competitive Salary + Performance Bonus).Experience Level : Senior (5-8+ years in Digital Product, Shopify, E-Commerce, and Lead Conversion).
We are a leading secondary market...Show more
Head of US Sales role at native.Location : Remote with travel to key markets and HQ visits.Location : Remote with travel to key markets and HQ visits.
At native, we’re building the ecosystem for stude...Show more
Head of Digital US
Tonic.com • New York, NY, United States
Full-time
Last updated: 13 days ago • Promoted
Global Head – Capital Markets
Version 1 • New York, NY, United States
Full-time
Last updated: 7 days ago • Promoted
Head of Demand Generation
Superfiliate • New York, NY, US
Full-time
Last updated: 30+ days ago
Head of Revenue Growth — SMB SaaS, Data-Driven
Topline Pro • New York, NY, United States
Full-time
Last updated: 3 days ago • Promoted
Head of B2B Events Sales & Growth
Closerstill Media • New York, NY, United States
Full-time
Last updated: 5 hours ago • Promoted • New!
Head of Product
Burnt Island Ventures • New York, NY, United States
Full-time
Last updated: 25 days ago • Promoted
Head of Enterprise Sales
Mixpanel • New York, NY, United States
Full-time
Last updated: 12 hours ago • Promoted • New!
Remote Head of Sales & BD, Marketplace Growth
Propel • New York, NY, United States
Remote
Full-time
Last updated: 23 hours ago • Promoted
Head of Product
Advocate • New York, New York, United States, 10007
Full-time
Last updated: 4 days ago
Head of Sales & Growth
Check • New York, NY, United States
Full-time
Last updated: 6 days ago • Promoted
Head of Sales
Oso • New York, NY, United States
Full-time
Last updated: 5 days ago • Promoted
Head of Growth
Jacob • New York, NY, US
Full-time
Quick Apply
Last updated: 30+ days ago
Head of TikTok Shop - High Growth DTC Brand
MNY Ventures • New York, NY, US
Full-time
Quick Apply
Last updated: 30+ days ago
Digital Product Portfolio Head
Thermo Fisher Scientific • Bridgewater, NJ, United States
Full-time
Last updated: 5 days ago • Promoted
Head of Investor Relations
Skillz • New York, NY, United States
Full-time
Last updated: 7 days ago • Promoted
Head of Distribution
Burnt Island Ventures • New York, NY, United States
Full-time
Last updated: 7 days ago • Promoted
Head of E-commerce / Head of Digital Product
Wrist Aficionado • New York, NY, United States
Full-time
Last updated: 30+ days ago • Promoted
Head of Sales
native • New York, NY, United States
Full-time
Last updated: 5 days ago • Promoted