Business Development Representative

Position Title : Business Development Representative

Location : Austin, San Antonio, Houston, or Dallas, TX

Employment Type : Full-Time

Onsite, Remote or Hybrid : Remote / Flexible (although this role is WFH, it must be based in Texas)

Department : Marketing

Hiring Manager : Manager of Business Development Representatives

Travel : Minimal

COMPANY SUMMARY :

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home / remote-work policy.

Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

POSITION SUMMARY :

At Aprimo, the Business Development Representative (BDR) will work with Demand Generation to assist Account Executives (AE) to drive new business revenue. You will be required to utilize leading sales technology to meet activity and meeting quota per month.

WHAT YOU WILL BE RESPONSIBLE FOR :

• Work with Demand Generation to identify target prospects / stakeholders to engage with
• Work with marketing and Sales Executives to create and drive a nurture program to support pipeline development
• Build targeted lists for your outreach using ZoomInfo and Salesforce
• Work with prospects to identify business challenges through structured discovery conversations
• Effectively playback your understanding of the identified challenges while also demonstrating the value of Aprimo solutions that help solve these challenges
• Utilize product content and live product demonstration to communicate value of Aprimo and provide an amazing buyer experience
• Generate high-quality first-time appointments per month for your Sales Executive to attend
• Continue development and maintain a qualified opportunity pipeline that exceeds 3x of the team annual quota
• Identify any gaps in KPI’s against strategic territory plan
• Assist your SE to drive new business revenue into an assigned vertical territory
• Assist in qualifying RFIs / RFPs, coordinating and organizing input from multiple sources within Aprimo with your aligned SE
• Present relevant proposals and demonstrate the capabilities of Aprimo Application’s software across the range of differing enterprise buyers (Economic / Technical / User / Coach)
• Utilize existing networks and relationships to build new business
• Accurately document information on each opportunity through Aprimo’s SFDC CRM tool while always recording / maintaining next steps / actions
• Share inputs and collaborate with other departments in preparing sales materials, presentations, and technical publications
• Develop and maintain market knowledge and competitor positioning to be a credible advisor in this space
• Identify and attend relevant industry events that support pipeline creation
• Additional responsibilities and duties may be assigned as required

CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE :

APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE :

APRIMO BENEFITS WE OFFER :

PHYSICAL REQUIREMENTS :

ADA STATEMENT :

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.