Director, Demand Generation

Director, Demand Generation

Join to apply for the Director, Demand Generation role at UpEquity in Chicago, IL.

At UpEquity, we are pioneers in the real estate industry, dedicated to empowering individuals and businesses with innovative solutions that make home buying and selling more achievable for everyone. Our culture is rooted in collaboration, innovation, and a relentless commitment to making a meaningful impact.

The Opportunity

UpEquity is seeking a strategic and data‑driven Director, Demand Generation to join our growing team. You will lead top‑of‑funnel initiatives and work with Sales, RevOps, and Data stakeholders to optimize conversion. This is a highly visible role, ideal for someone who enjoys problem solving, testing copy and sequencing, and works well across disciplines.

Key Responsibilities

• Strategize, plan, and manage the day‑to‑day content of all email and SMS marketing initiatives that contribute to overall communications goals and drive engagement and conversion.
• Build and execute email campaigns, including list building, and A / B testing.
• Own the full‑funnel demand gen engine : digital, email, ABM, events, and campaigns.
• Design and drive campaigns to increase engagement and activation with our partners leading to improved conversion.
• Design and execute lead outreach initiatives, and test against incumbent outgoing strategies.
• Develop and execute ABM playbooks.
• Continuously drive conversion improvement by developing new hypotheses and testing against them.
• Develop and own KPIs and benchmarks, specify clearly laid out dashboards to track success.
• Generate buy‑in from key stakeholders and members of the executive team for campaigns and initiatives.

Who You Are

Why Join UpEquity?

Important Details

UpEquity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

For information on UpEquity, including more information on employee benefits and our company culture, visit our website at www.upequity.com.

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