Director, Segment Marketing (CRM)

Director, Segment Marketing (CRM)

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Expedia Group is seeking a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization. As Director, Segment Marketing, you will be responsible for driving key business KPIs through strategic CRM marketing across email, push notifications, in-product placements, and landing pages.

In this role, you will :

• Lead strategic planning, business casing, and optimal delivery of global CRM campaigns across Expedia, Hotels.com, and VRBO brands
• Drive performance across key objectives including transactions, member retention, app downloads, sign-ups, product attach, and credit card applications
• Identify and evaluate new program opportunities using traveler behavior, market trends, and data insights
• Collaborate with MarTech and Data Science teams to develop machine learning models that deliver personalized content
• Manage and mentor a team of 56 CRM experts, including people managers
• Provide thought leadership and subject matter expertise to TEaL and broader segment marketing teams, including SVP-level stakeholders
• Partner with Analytics and Data Science to uncover actionable insights and develop innovative campaigns that support Active Traveler goals
• Represent TEaL in cross-functional initiatives, advising on loyalty program communications and offer strategies across current and future capabilities

Experience and qualifications :

The total cash range for this position in Austin is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.