Marketing Executive - B2B SaaS

Job Description

Job Description

About Us

We are hiring on behalf of one of our clients, a leading RegTech SaaS company serving global clients across industries including fintech, banking, gaming, and compliance. Their solutions help organizations address critical regulatory and compliance challenges at scale.

They are now looking for a dynamic Marketing Executive to join their team and accelerate growth.

Role Overview

As a Marketing Executive, you will be responsible for driving marketing initiatives that support brand visibility, lead generation, and customer engagement. You will work closely with the product, sales, and content teams to execute campaigns, optimize marketing channels, and measure performance across different regions. This role requires a strong understanding of the B2B SaaS ecosystem, digital marketing strategies, and customer acquisition funnels.

Key Responsibilities

• Plan and execute digital marketing campaigns across email, LinkedIn, PPC, and other relevant B2B channels.
• Support content creation (blogs, case studies, whitepapers, social media posts) aligned with product positioning and buyer personas.
• Assist in lead generation and nurturing through targeted campaigns, webinars, and events.
• Collaborate with the sales team to develop account-based marketing (ABM) initiatives.
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, HubSpot, or similar platforms.
• Contribute to SEO / SEM strategy , improving organic visibility and inbound lead flow.
• Support product launches , event participation, and partnership marketing initiatives.
• Research market trends, competitors, and customer needs to optimize marketing strategies.

Requirements