Retention Marketing Manager

About Shinola

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joyin a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, youll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.

About The Role

Were looking for a

Retention Marketing Manager

who can blend technical expertise with creative instinct. This role is all about turning data into meaningful customer connections through email, SMS, and loyalty programs, with sharp focus on producing the Shinola Newsletter, our flagship communication that highlights new product drops, brand storytelling, and local retail happenings. The ideal candidate is detail-obsessed, highly organized, and just as excited about analytics as they are about the latest Shinola release.

Youre the type who geeks out over the details, gets energized by collaboration, and has the instincts to know when a campaign needs polish or when its ready to ship. Youll sit on our Ecommerce team, reporting to the Director of Ecommerce, and work closely with nearly every corner of the company. This is a visible, high-impact role based out of our Detroit headquarters and collaborates across nearly every department.

Key Responsibilities

Manage the full lifecycle of retention campaignsfrom concept to deployment to performance analysis

Use customer insights, data, seasonal trends, and storytelling instincts to shape product marketing strategies

Brief, guide, and collaborate with 68 designers and copywriters on weekly cycles to create 20+ emails and SMS campaigns per month

Balance company initiatives with customer needs in email and SMS merchandising

Partner with cross-functional teams to align planning, product launches, and brand priorities

Implement A / B tests and other optimization strategies to deepen engagement and loyalty

Identify process improvements and build systems that strengthen launch strategy and team alignment.

Qualifications

2+ years of experience in email and SMS marketing

Hands-on experience with an ESP (Klaviyo experience a plus)

Meticulous attention to detail; project management background a plus

Excellent written and verbal communication skills

Comfortable working with Google Analytics and similar tools

Experience with project management platforms (Asana, Trello, etc.)

Proficiency in Google and Microsoft Suite (Excel in particular)

Physical requirements

Able to sit and work at desk and operate a computer for several hours at a time

Use hands and fingers to use computer

Reach up, across, or down to retrieve resources

See, talk, and hear

The employee is occasionally required to stand and walk

The employee is occasionally required to move or lift up to 10 pounds

Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation

Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page

Benefits

Medical, Dental, Vision benefits

401(k) with employer match

WFH flexibility & hybrid office

Mental health support

Paid Time Off & Paid Sick Leave

Paid Volunteer Time Off

Generous employee discount

Note : This job description is not meant to be all-inclusive. Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and / or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.

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