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Senior Director, Customer Data Services & Analytics

Senior Director, Customer Data Services & Analytics

Dan GlobalLos Angeles, CA, US
4 days ago
Job type
  • Full-time
Job description

Senior Director, Customer Data Services & Analytics

The purpose of this role is to develop go-to-market strategy that encompasses the product vision, positioning, pricing, and promotion with a focus on increasing market awareness and contribute to product and technology strategy.

You are :

  • Experienced in managing Alliance partners to achieve quarter over quarter revenue growth
  • Organized and skilled at communicating (verbal and written) relationship productivity and overall health
  • Data-driven, proficient in sales process and methodologies, especially Alliance partner teaming models
  • Well versed and current on the leading offerings, various marketing technologies, market trends, and solutions
  • A persuasive, self-starter and quick study who is organized and disciplined
  • Comfortable working with VP and SVP leadership
  • A "plugged in" professional with an active network of contacts

You will :

  • Align closely with the business on partnerships strategy and development
  • Lead the partnership relationship with partner managers to increase sales and marketing programs directly with our partner's sales and marketing teams.
  • Function as a partner subject matter expert to support new sales at existing clients and new logos.
  • Train and support teams who match partner opportunities with the service provider partners they know, trust, and believe will best help close deals for partner.
  • Execute your duties aligned with the approved partner plan for Merkle services and Merkle-influenced partner revenue.
  • Deliver, and contribute to, the joint narrative between Merkle and partner in cooperation with Merkle solution owners.
  • Cross-functionally support internal teams in identifying, developing, and closing new business.
  • Lead enablement including participation in go-to-market activities, deal-registration / incentives, and management of Merkle presence with Partner.
  • Support the Partner alliance to higher levels of maturity across the Merkle Alliance Partner framework : Sales, Marketing, Enablement, Joint Initiatives, Delivery.
  • Contribute through internal teams to develop alliance partner offerings and go-to-market strategy.
  • Assist in managing the Power Map and advance Merkle's thesis into the partner team.
  • Execute solutions to meet the unique business needs of clients and effectively position the same.
  • Position Merkle as a leader in the Alliance partner ecosystem with access to partner leadership.
  • Achieve alliance metric targets across pipeline, revenue, and win rate.
  • Increase Alliance Partner maturity across the dimensions of the Merkle Alliance Partner Framework.
  • Minimum of five to seven years of overall professional experience in digital media, marketing, consultative or alliance sales. Domain knowledge in marketing technology and ad technology. Experience and / or relationships with partners such as : Microsoft, Google, Amazon, Snowflake, and / or Databricks. Knowledge and understanding of digital agency marketplace. Develop strong internal relationships within respective Verticals, Business Units, and across Merkle.

    The annual base salary range for this position is $136,000 -$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

    Benefits available with this position include : medical, vision, and dental insurance, life insurance, short-term and long-term disability insurance, 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

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