Senior Product-Led Growth Marketing Manager

Senior Product-Led Growth Marketing Manager

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we're redefining how teams Build, Manage, and Optimize for the web combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality and to power what's possible on the web.

We are looking for a Senior Product-Led Growth Marketing Manager to own the vision, strategy, and roadmap of the "self-serve ? enterprise" upgrade funnel end-to-end. You'll blend analytical rigor with creative growth-hacking to build programs that convert lower-tier users into high-value Enterprise customers. You'll partner deeply across Data Science, Product, Engineering, Sales, and Revenue Operations to launch experiments, optimize handoffs, and drive sustainable expansion. Your superpower is turning product behavior into commercial outcomes : discovering the signals that predict upgrade, expanding, validating them empirically, and operationalizing them via in-product experiences, lifecycle programs, and tight handoffs to Sales & Enablement.

This is a role for the hands-on keyboard growth marketer who loves rolling up their sleeves to experimentyet can also zoom out to set a forward-thinking strategy that keeps Webflow ahead of rapid digital, plg, and AI innovation.

About the Role

Location : Remote-first (United States; BC & ON, Canada)

Full-time

Permanent

Exempt

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States) :

• Zone A : $132,500 - $173,500
• Zone B : $126,000 - $164,500
• Zone C : $119,000 - 156,000

Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) :

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Webflow Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to the Director, Demand Generation

As a Senior Product-Led Growth Marketing Manager, you'll :

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About You

You'll thrive as a Senior Product-Led Growth Marketing Manager if you :

Our Core Behaviors

Benefits & Wellness