CRM Senior Manager, Marketing Strategy

CRM Senior Manager, Marketing Strategy

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene's high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Role : CRM Senior Manager, Marketing Strategy Location : New Hope, PA (Hybrid)

Description : The CRM Senior Manager, Marketing Strategy plays a key role in advancing data-driven, omnichannel marketing strategy for assigned pharmaceutical clients. As the primary CRM point of contact across internal and external teams, this role leads the metrics, insights, and reporting processtranslating campaign objectives into measurable outcomes. The Senior Manager will understand each campaign's strategic goals and align them to program deliverables and KPIs, tracking performance and recommending optimizations that drive ongoing improvement, innovation, and scale.

The ideal candidate will be comfortable working in a fast-paced team environment and will work closely with CRM Marketing Operations, Strategy, and Data & Analytics teams to ensure CRM initiatives are measurable, optimized, and aligned with broader omnichannel objectives. Attention to detail, organization, tech savvy, exceptional written and verbal communication skills, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.

Must Have

Serve as the CRM department's primary internal and external point of contact, managing communications with Account, Client Solutions, and client teams to ensure seamless alignment across all stakeholders. Lead the end-to-end CRM metrics and insights process, including data requests, analysis, dashboard / report development, and presentation of results to internal teams and clients. Translate campaign objectives into measurable KPIs, ensuring alignment of marketing goals, data frameworks, and performance metrics from campaign design through reporting setup. Collaborate with CRM Operations to coordinate campaign setup and management, ensuring metrics accurately capture key data breakdowns (e.g., segment, trigger, creative).

Responsibilities include :

Managing campaign overview and performance documentation Overseeing target list acquisition, segmentation, and validation Coordinating ETL, FIA, and Data Agreement processes with external partners Monitor and analyze campaign performance via metrics, identifying trends, insights, and optimization opportunities Support Client Solutions and Account teams with CRM reporting, QBR requests and ad hoc analyses Drive initiatives to enhance CRM measurement, automation, and reporting capabilities, enabling more efficient campaign management and real-time insights. Continuously identify opportunities for improvement across CRM processes, tools, and performance measurement frameworks to support the evolution of omnichannel marketing capabilities. Perform additional responsibilities as required to support broader department and organizational goals

Basic Qualifications

6+ years of professional non-internship marketing experience, ideally in CRM, marketing strategy, analytics, or omnichannel campaign management Bachelor's degree in marketing, Business, Communications, or a related field (Master's degree or MBA a plus). Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint Experience designing, managing and reporting on cross-functional marketing programs Proven ability to use data and metrics to measure performance, assess impact, and determine campaign optimizations Exceptional written and verbal communication skills, with experience presenting insights and recommendations to internal teams and clients Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment. Confident, polished professional demeanor with strong stakeholder management and problem-solving skills. Collaborative and proactive mindset, comfortable working cross-functionally and independently to drive results. Curious and data-driven, eager to translate analytics into meaningful business insights and campaign enhancements. Ability to effectively prioritize and execute tasks under tight deadlines, maintaining accuracy and quality. Passion for innovation and continuous improvement within the evolving omnichannel marketing landscape.

Good to Have

Preferred Qualifications

Healthcare and / or pharmaceutical experience a plus but not required Experience in CRM platforms, marketing automation, and data visualization tools (e.g., Salesforce Marketing Cloud, Tableau, Power BI, Datorama, or similar)

Equal Opportunity

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate's merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.