Director of Brand Management

Description :

Location : Springville, UT

Department : Marketing

Reports To : Senior Vice President of Marketing

Company Overview

Five Star Franchising is a fast-growing organization leading multiple national brands across

home services, restoration, and celebrations. Our mission is to help franchise owners thrive by

delivering best-in-class marketing, operations, and business support that drive profitable growth

and remarkable customer experiences.

We live our DRIVE values — Driven, Real, Enthusiastic, Innovative, Vital — combining bold

thinking with flawless execution. We move fast, stay accountable, and care deeply about results

and people.

Position Summary

The Director of Brand Management will serve as the strategist and guardian for the overall

branding - brand direction, creative, messaging, and media across Five Star Franchising’s

portfolio. This classically trained brand leader—ideally from a CPG or top-tier agency

background—combines brand strategy, creative execution, consumer insight, and media

planning to drive growth and brand equity.

Reporting to the SVP of Marketing, this role will not begin with direct reports but will work

cross-functionally with brand teams, marketing directors, agencies, franchisees, and Presidents

to ensure brand consistency, sharpen positioning, and translate insights into business results.

Key Responsibilities

Brand Leadership & Strategy

• Define and drive brand positioning, architecture, and voice across multiple brands.
• Lead brand planning with clear objectives, strategies, and KPIs.
• Advocate for consumer-first strategy, leveraging data and insights to guide decisions.

Creative, Media & Agency Management

Consumer Insights & Analytics

Cross-Functional Collaboration & Execution

Qualifications

Why Join Five Star Franchising?

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.

Requirements :

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