Senior Director, Brand Media Strategy & Planning (Retail)
As Senior Director of Brand Media Strategy & Planning, you will serve as a strategic leader within the agency, developing innovative, brand forward, cross-channel media strategies that effectively connect brands with their target audiences while addressing full-funnel business objectives. This senior role requires both visionary leadership and tactical expertise to craft compelling narratives that drive measurable outcomes across the full consumer journey.
The ideal candidate will possess a deep understanding of the evolving media landscape, consumer behavior patterns, full funnel measurement and emerging / innovative platforms, combined with exceptional storytelling abilities to translate complex ideas into compelling campaign platforms that resonate with both clients and target audiences. TL;DR, you will be able to identify the "aha" strategic media statement that will guide full funnel tactical executions.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.
We offer :
The anticipated annual salary for this role will range from $138,000 - $165,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
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Director Brand Media • Provo, UT, US