Head of Direct Sales

We are partnered with an established industry leader at the forefront of CNC machine tools, automation, and advanced manufacturing systems. We’re looking for a CNC Sales Manager who will lead a team of four high-performing CNC Sales Engineers across the Western NY region. This person will play a key role in driving revenue growth, expanding market share, and elevating customer partnerships across a multi-state territory. The ideal candidate is a hands-on leader who thrives in a technical, consultative sales environment and enjoys developing people as much as growing business. Develop and execute sales strategies that align with company growth goals

• Set performance targets, track metrics, and guide the team to exceed objectives
• Identify new market opportunities and lead initiatives to capture emerging business
• Recruit, coach, and motivate CNC Sales Engineering team to reach their full potential
• Conduct field visits to support customer engagement and team development
• Strengthen relationships with key accounts, OEMs, and decision-makers
• Resolve escalated customer concerns with urgency and professionalism
• Partner with internal Service, Engineering, and Applications teams to ensure world-class customer support
• Provide accurate forecasts, pipeline visibility, and market feedback to senior leadership
• Bachelor’s degree in Business, Engineering, or a related field
• 5+ years of successful sales experience, including 2+ years in a leadership role
• Track record of success in technical, industrial, or capital equipment sales
• Strong leadership, communication, and data-driven decision-making skills
• Experience with CNC machinery, automation systems, or manufacturing technology
• Familiarity with CRM tools (Zoho or similar) and pipeline management best practices
• Technical background (mechanical or electrical) is highly desirable

Competitive base salary plus lucrative commission and bonus potential