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General Sales Manager
General Sales ManagerRoute 4 Auto Group • Ramsey, NJ, US
General Sales Manager

General Sales Manager

Route 4 Auto Group • Ramsey, NJ, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

General Sales Manager (CDJR) — New York Metro

We are seeking an experienced General Sales Manager to lead variable operations across two Chrysler-Dodge-Jeep-Ram rooftops in the New York metro market. This high-impact role oversees 4 Sales Managers (including a dedicated Used Vehicle Manager), 3 F&I Managers, 15 Sales Consultants, and the BDC. The GSM works closely with ownership to drive sales growth, manage inventory strategy, and deliver exceptional customer experience.

Key Responsibilities

  • Set and execute monthly, quarterly, and annual sales forecasts
  • Lead and coach Sales Managers, F&I Managers, and Sales Consultants, delivering weekly, monthly, and quarterly training
  • Manage new & used inventory strategy, aging policy, and CPO mix
  • Monitor OEM stair-step and retro attainment, adjusting strategy mid-month to hit objectives
  • Oversee the communication of incentives and competitive pricing on the website, monitoring competitor offers
  • Partner with accounting to manage CIT, titling, and funding speed
  • Direct BDC performance and lead handling processes

Key Qualifications

  • 5–8+ years progressive general sales manager experience
  • Proven success in managing multi-rooftop operations and used-car strategy
  • Strong desking, inventory management, and OEM program expertise
  • Experience with VinSolutions, vAuto, CDK, and advanced Excel
  • Excellent leadership, communication, and coaching skills
  • Key Metrics

  • Sales volume growth & market share
  • OEM program attainment (stair-step, retro bonuses)
  • Front / back-end PVR & finance product penetration
  • Inventory turn & aged inventory
  • BDC set / show / sold conversion
  • CIT aging & funding speed
  • CSI performance
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    General Sales Manager • Ramsey, NJ, US

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