Manager, Digital and Programmatic

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description :

As a Manager, Digital and Programmatic, you will focus on strategic media planning and management across paid media. This will be a role focused on Digital and Programmatic, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.

Responsibilities :

• Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
• Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
• Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
• Build training materials and best practice documentation
• Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
• Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
• Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
• Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations
• You will report to the Digital Media Director

Qualifications

The annual salary range for this position is $64,350-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include :

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location :

New York - 150 E 42nd

Brand : Carat

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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