VP, Membership

Description

The National Restaurant Association is proud to be part of a highly respected industry, providing hospitality, opportunity, and quality of life. Much like the industry we represent, we have a dynamic, diverse, and inclusive culture, grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work, and what we are looking for in an exciting new role as Vice President, Membership, to drive the growth, engagement, and retention of members through compelling, segment-specific programming and education.

As VP, Membership, you will be responsible for building out and optimizing a segment-level member value proposition that delivers measurable value, strengthens industry influence, and positions the Association as indispensable to its members.

Reporting to the Chief Marketing Officer, you will oversee a team of six and be directly responsible for driving membership revenue through dues and non-dues revenue streams, working cross-functionally with key internal business partners and State Restaurant Association (SRA) partners to create an integrated membership strategy that combines strategic growth initiatives with high-value, market-relevant engagement and educational offerings.

The role requires a highly collaborative, creative, and data forward leader with a track record of developing and scaling programs, education initiatives, and engagement strategies. Ideal candidates bring an entrepreneurial drive with a minimum 15+ years in membership, association management, customer engagement, or related leadership role, with proven success in growth and retention.

Position operates out of our DC office, with a required three days onsite, Monday - Wednesday with flexibility to work remote on Thursday and Friday.

The work you will do as VP, Membership will be integral to the Association's mission to be an indispensable resource and champion to the industry. We look forward to hearing from you!

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including coaching, learning and tuition assistance, and so much more.

Key Responsibilities

Membership Growth & Revenue Development

• Lead the acquisition, retention, and revenue strategy for national membership, including segmentation, packaging, and pricing approaches aligned with member value and market potential.
• Identify opportunities to expand membership within high-potential or emerging segments and develop targeted outreach strategies.
• Leverage membership programs to drive non-dues revenue through sponsorship, partnerships, and cross-sell opportunities.

Segment-Specific Value Proposition

Programming, Education & Engagement Leadership

Leadership Development & Member Pipeline

Data-Driven Member Experience

Organizational Alignment & Insight Sharing

State Restaurant Association (SRA) Support & Enablement

Requirements

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The National Restaurant Association, National Restaurant Association Solutions, LLC, and The National Restaurant Association Educational Foundation (together, "Company") is committed to equal employment opportunity, and it is Company's policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

It is our policy to recruit, hire, train, and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status and disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements.

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.