Digital Marketing Manager

Digital Marketing Manager

We're seeking a strategic and execution-focused Digital Marketing Manager to lead end-to-end content deployment across retailer platforms and our client's owned .com properties. This role is heavily project management-oriented and requires a strong understanding of digital marketing best practices, SEO, and GEO targeting. The ideal candidate will be both a subject matter expert and a hands-on project manager, ensuring content is delivered effectively and aligned with business goals.

Key Responsibilities :

• Manage end-to-end content deployment across retailer sites and client's .com / .ca platforms.
• Lead cross-functional project management efforts to ensure timely and accurate execution of digital initiatives.
• Apply SEO and GEO strategies to optimize content visibility and performance. Own and lead SEO strategy, including : roadmap deliverables, keyword research and search behavior analysis, reporting and technical site audits, competitive landscape assessments, and on-page optimization.
• Serve as a subject matter expert in digital marketing, guiding best practices across teams.
• Collaborate with internal stakeholders and external partners to ensure content quality and consistency. Articulate new page deployments (Next Gen, formerly Voyager)
• Collaborate with Agency and Creative Team to A / B test creative assets to maximize conversion. .com / .ca
• Monitor and report on content performance, identifying opportunities for optimization.
• Support localization and translation efforts for regional content deployment.
• Recommend new content to drive brand advocacy, product education, and customer engagement, informed by industry trends and competitive analysis.

Compensation : $48-52 / hour

Exact compensation may vary based on several factors, including location, skills, experience, and education.

Employees in this role will enjoy a comprehensive benefits package starting on day one of employment, including options for medical, dental, and vision insurance. Eligibility to enroll in the 401(k) retirement plan begins after 90 days of employment. Additionally, employees in this role will have access to paid sick leave and other paid time off benefits as required under the applicable law of the worksite location.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements :