Marketing Manager

Job Description

Job Description

POSITION SUMMARY

The Marketing Manager is responsible for managing marketing initiatives to support meetings, business, and leisure travel to San Jose.

This person oversees the execution of advertising, promotions, sponsorships and marketing events. The individual is also responsible for managing relationships with marketing partners including the Agency of Record.

They oversee the implementation of marketing tools and procedures, including updating print collateral content, managing digital assets and maintaining the operations of the marketing department.

The Marketing Manager will be responsible for working with the VP and Director to execute and create reports on high-performing, multi-channel campaigns which positively impact overall visitation to San Jose.

POSITIONS RESPONSIBILITIES

• Responsible for project management of destination marketing initiatives in leisure and meetings advertising strategies, campaigns, sponsorships and promotions to drive conversion set forth in established KPIs
• Develop and manage marketing tools and sales collateral to drive businesses, including web publishing assistance (CMS), digital asset management (DAM) and customer relationship management (CRM)
• In partnership with Digital Content Producer, lead website strategies with integration of marketing tools
• Analyze, evaluate, and report on overall marketing strategies throughout campaign lifecycle
• Manage day-to-day relationship with Agency of Record and all external marketing partners
• Collaborate with Sales, PR and Marketing teams to regularly to ensure strategies are optimized across all marketing channels
• Understands business specific KPI’s and makes decisions using results driven data
• In partnership with Creative Brand Manager, manage the creation and implementation of digital and print assets from concept to production and the integration of assets across multiple platforms
• With direction of Creative Brand Manager, ensure all project content and design follow brand strategies and guidelines
• Collaborate with Sales department to manage invite copy creation and proofing, collateral and pre-promo messaging, custom amenity design and other tasks as needed to ensure a successful execution of sales events
• Monitor industry trends and best practices to ensure all marketing strategies meet or exceed comparable market standards
• Develop and monitor web and social reports and analytics (i.e., sentiment, monitoring conversation, reputation analysis)
• Assist with email and social media marketing campaigns as needed
• Assist in the management and curation of User Generated Content platform for marketing use
• Maintain and update marketing messaging to serve Team San Jose, Visit San Jose, San Jose Theaters, local businesses and local arts agencies
• Manage marketing department operations including managing invoices, expenses and marketing request procedures
• Other duties as requested

POSITION REQUIREMENTS

• Bachelor’s degree or equivalent experience
• 5+ years related experience in marketing management role
• Strong copywriting and editing skills with ability to adapt communication for multiple platforms and specific audiences
• Experience in managing communication
• Data and results driven, highly creative with the ability to take direction yet work independently
• Enthusiastic, dependable, positive and collaborative team player
• Top-notch spelling, grammar, proofreading and editing skills
• Excellent verbal and written communication skills
• Demonstrated experience with Agency and partner relationships
• Familiarity with a variety of digital marketing concepts and advertising technology, best practices and procedures
• Thorough knowledge of MS-Office Suite
• Deep understanding of target marketing strategy and tactics for B2C and B2B
• Ability to keep focused on long-term goals
• Attention to detail and ability to multi-task
• Must thrive in a fast-paced work environment
• Destination, Travel or Tourism industry experience a plus
• Deep passion for and knowledge of San Jose
• Drive own vehicle for company business as needed

Team San Jose is an equal opportunity employer.