MGR - MARKETING

Position Summary

Marketing Manager

The Marketing Manager identifies, plans, develops and executes marketing strategies, tactics and programs within designated service areas to drive demand for service lines and providers, foster positive relationships with referral sources and collaborate with stakeholders to systematize exceptional patient experiences. Participates in development and direction of marketing programs that align with the organization's strategic business objectives and vision. Develop new business and enhance the organization's position in the community through outreach efforts and public relations. Works with agency resources to leverage traditional and non-traditional advertising channels to deploy promotional tactics; curate content locally and work with agency resources to leverage digital and social media channels, including an ongoing focus to ensure website(s) reflect current information. Prepares and delivers activity and performance reports. Initiate and manage all marketing projects. In accordance with marketing and business plans, outline creative briefings that convey objectives, target markets, preferred promotional channels, budget, etc. and submit project requests to initiate and guide creative development. Collaborate with and guide agency resources to ensure deliverables effectively support objectives and are delivered on time. Be principally responsible to ensure, directly or via facilitation, that the organization, and its service lines and providers, have collateral, are represented in paid and earned promotion, are accurately represented on digital channels, have content to share via social media channels and are generally well positioned in all public facing resources. Participate in ongoing planning sessions and meetings. Develop marketing plans and establish and achieve marketing goals. Work with administration, IPM Marketing Director, hospital teams, Director of Business Development and Physician Relationship Managers (PRM) in revising marketing efforts throughout the year. Notably, work in conjunction with PRM's to conduct outreach and relationship development activities with referral sources, prioritizing new providers to the network. Seeks opportunities to assist peers. Increase exposure of the physician network to the community with event planning, arranging subject matter expert speakers for media opportunities, participating in health fairs, developing opportunities to provide strategic community support, etc. Work cohesively with hospital leadership and administrators to drive and sustain growth of the physician network. Build relationships and align efforts with hospital teams to advance shared interests and elevate brand position. Build alliances and partnerships through networking, including clinic staff, medical groups, assisted living facilities, associations, major employers and other groups as may make business sense. Performs other duties as assigned.

IPM, a subsidiary of UHS, was formed in 2012 as the physician services unit of UHS. IPM develops and manages multi-specialty physician networks and urgent care clinics which align with UHS acute care facilities. It also provides select services for the Behavioral Health division of UHS. Through continuing growth, IPM operates in 11 markets across six states and the District of Columbia. Our leadership team, practitioners, and teams of healthcare professionals are collectively dedicated to improving the health and wellness of people in the communities we serve.

Benefits

• A Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match
• Career development opportunities within UHS and its 300+ Subsidiaries!

About Universal Health Services

About Universal Health Services One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $15.8 billion in 2024. UHS was again recognized as one of the World's Most Admired Companies by Fortune; listed in Forbes ranking of America's Largest Public Companies. Headquartered in King of Prussia, PA, UHS has approximately 99,000 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom.

Qualifications

Required Knowledge, Skills, Licensure, Training & Travel Requirements (if applicable) : Education : BA / BS degree in Marketing, Communication, Advertising, Journalism or other related field required In lieu of degree, 5-7 years healthcare experience with at least two (2) years being a supervisor capacity. Work experience : Minimum of 3-5 years' experience in marketing, preferably in the healthcare industry.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at : https : / / uhs.alertline.com or .

Pay Transparency

To encourage pay transparency, promote pay equity, and proactively address regulations, UHS and all our subsidiaries will comply with all applicable state or local laws or regulations which require employers to provide wage or salary range information to job applicants and employees. A posted salary range applies to the current job posting. Salary offers may be based on key factors such as education and related experience.

Avoid and Report Recruitment Scams

We are aware of a scam whereby imposters are posing as Recruiters from UHS, and our subsidiary hospitals and facilities. Beware of anyone requesting financial or personal information. At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters.

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