A company is looking for a Head of Marketing to lead their marketing function within a unified go-to-market strategy.
Key Responsibilities
Drive brand awareness strategy across digital channels and execute marketing campaigns to generate qualified leads
Own lead generation strategy, including inbound marketing, SEO, and conversion optimization
Collaborate with sales and partnerships teams to optimize lead quality and support account-based marketing initiatives
Required Qualifications
Bachelor's degree in marketing, business, or related field; MBA preferred
5+ years of B2B SaaS marketing experience with at least 2 years in a leadership role
Proven track record of building and scaling lead generation programs in enterprise B2B environments
Strong understanding of technical SEO and web development markets
Experience with marketing automation platforms and multi-channel marketing programs
Head Of Marketing • Durham, North Carolina, United States