Director of Fitness

Director of Fitness

Key Areas of Focus

The Director of Fitness (DOF) is the main salesperson for Personal Training programming. There are many times the applicants are people who want to teach trainers how to work out and exercise while this position isn't that role here.

The DOF is New Member On-Boarding Specialist : You would be working directly with General Manager on tour practice and performing F1s. Meet with each new member and sell personal training programming through our customized software.

Key Responsibilities

Talent acquisition by calling personal trainer applicants to pre-screen for interviews

• Promoting personal trainer bios collecting for the company website.
• Staff participation in Personal Training
• Dress code ordering uniforms of trainers collect payments / order forms.

Collect Trainer monthly reviews on conduct and file on write-ups

Everyday - New Member Calls, Texts using the club simple-texting platform, and Emails Using club PT Email.

The Director of Fitness must have good communication skills, people skills, a ton of confidence, and NOT be afraid to ask for a SALE!

Overview of Primary Responsibilities

The general scope of your responsibilities is as follows however are subject to be modified for the success of the department and club.

Sales :

The Director of Fitness works directly with General Manager on front desk staff training to achieve a 70% appointment set rate each month of qualified member PT prospects. Making sure club managers are driving existing member traffic through personal training sales at a rate of 2% each month along with promotions and in-club events.

Human Resources :

Interviewing, hiring, training, and terminating as it relates to Personal Trainers. Some of this will probably be done in conjunction with the club GM, however, the direct supervision of the PTs the direct responsibility of the DOF.

Team Performance :

The DOF is responsible for ensuring that all PT Department team members are adhering to PT protocol, correcting and coaching when necessary. In addition to providing ongoing motivation and encouragement, the DOF must monitor closing percentages and sales to ensure that the department is on track to achieving or surpassing its goals and substitute PTs as needed.

Scheduling :

The Director of Fitness is responsible for ensuring that all PT Departments are scheduled sufficiently to meet demand. At times the DOF may be required to deviate from their regular schedule in order to accommodate any unexpected situation. Typically, successful PT programs are constantly adding team members as the program grows which means scheduling is typically fluid.

Administrative :

The Personal Training Program is a multi-layered program that requires continuous and ongoing monitoring. The DOF will be responsible for learning all aspects of the reporting as they pertain to the Personal Trainers. General Gym Membership drives the entire process therefore communication between the DOF and GM is essential for success. The DOF will learn the reporting from the GM and will have unlimited support in all areas of operation. The DOF will be responsible for all functions as it relates to the Personal Training Program software (DataTrak) and provide any data the GM needs to reconcile the daily, weekly, and monthly club reports.

Payroll :

The Director of Fitness is responsible for ensuring that the Trainer payroll is provided every Monday to the GM to be processed. Prior to providing this information, DOF verifies that all aspects related to PT's session counts are audited for accuracy. This is a very easy and repetitive process especially when transactions are monitored (and corrected) on a regular basis.

Member Interaction :

Since the fitness industry is a service business the relationship and interaction between members and our staff mean everything. The DOF is expected to interact with our membership to ensure their satisfaction with our team and programs. Some of this will be done informally while other avenues may include digital member surveys.

Miscellaneous :

Because the Personal Training Program has many tasks that will need to be accomplished we expect the DOF to either assist with or take the lead with them. Examples of this would be assisting with program marketing, producing trainer biographies, and assisting the GM and other staff where needed. As part of our management team, we expect the DOF to lead by example and assist wherever needed.

Secondary responsibilities :

Act in the best interest of the overall club operations and help out wherever needed to keep a happy client base. Some duties may include, club walk-throughs checking on equipment and facility conditions, Touring guests and selling general gym memberships in all downtime, and helping at the front desk.

Schedule :

Director of Fitness (DOF) Role Hours - Split Shifts (Monday to Thursday : 9am -12 : 30pm then 3pm to 7pm), Friday 9am to 1 : 30pm

PT Hours : Schedule up to 20, ½ hour sessions with clients outside of DOF hours and responsibilities.

Compensation

Salary : The hours you devote exclusively to your role as Director of Fitness will fluctuate and will be determined by the needs of the program at any given time. For a general guideline, we envision that needs to be in the 30 - 35 hour per week timeframe.

Commissions and Bonuses : achieving sales goals drive successful programs and the Personal Training Program is no different. The DOF position is performance-based. The more you sell, the more you make.

Conditions of Employment

To be considered full-time an individual must have established a consistent 35 hours per week schedule. The 35 hours may consist of a combination of Director of Fitness responsibilities, General Club duties, PT sessions, and PT Demos.

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