Director of Paid Media Marketing

Position Overview

As a key member of the Precision Watches marketing team, you will lead the execution and optimization of our digital strategy across all channels. This role combines strategic oversight with hands-on management of high-performance paid media campaigns and digital initiatives. You will be responsible for driving measurable growth through paid search, display, social, and video advertising — while ensuring that all campaigns align with our brand's luxury positioning and business objectives.

Your responsibilities will include managing multi-platform campaigns, overseeing website and content direction, analyzing performance data, and collaborating closely with creative, content, and development teams to refine the customer journey. The ideal candidate has a strong background in paid media, website management, and digital analytics, with a proven ability to translate insights into meaningful business results.

Key Responsibilities

Lead and manage paid media strategy, execution, and optimization across Google Ads, Meta (Facebook / Instagram), Microsoft, YouTube, and other paid social platforms.

Develop and execute strategies for Performance Max, Shopping campaigns, Search, Display, Video, and Paid Social to drive measurable ROI.

Build, manage, and scale high-budget campaigns with a focus on lead generation, e-commerce, and full-funnel growth.

Oversee audience segmentation, retargeting, and remarketing flows across search and social ecosystems.

Collaborate with creative, content, and web development teams on ad creatives, landing pages, and funnel optimization.

Monitor campaign performance with Google Analytics, attribution models, and platform analytics, providing actionable insights.

Stay ahead of platform updates and digital media trends to ensure strategies remain cutting-edge.

Report results and recommendations to executive leadership, highlighting revenue impact and scalability.

Qualifications

8+ years of experience in paid media management, with strong expertise in paid search.

Proven mastery of Performance Max, Shopping, Search, Display, YouTube, Meta (Facebook / Instagram Ads), and other relevant paid platforms.

Strong analytical skills; expertise in Google Analytics, tracking, and data-driven optimizations.

Demonstrated success in scaling campaigns, driving revenue growth, and optimizing for ROI.

Experience developing strategies for both lead generation and e-commerce.

Luxury retail, watches, or jewelry industry experience is a strong plus.

Familiarity with CRM integration, remarketing funnels, and full-funnel digital strategy.

Strong leadership, communication, and cross-department collaboration skills.

What We Offer

• Competitive salary based on experience.
• Full benefits package including health insurance, PTO, paid holidays, a retirement plan with employer match, and employee discounts.
• A modern, high-performing workplace with a collaborative, supportive team.
• Opportunity to work with a trusted name in luxury watches and industry-leading technology.

Job Type : On site / In-house

This is not a remote position, please do not apply unless you are willing to come in to the office!