Director of Paid Media Marketing

Position Overview

As a key member of the Precision Watches marketing team, you will lead the execution and optimization of our digital strategy across all channels. This role combines strategic oversight with hands-on management of high-performance paid media campaigns and digital initiatives. You will be responsible for driving measurable growth through paid search, display, social, and video advertising — while ensuring that all campaigns align with our brand’s luxury positioning and business objectives.

Your responsibilities will include managing multi-platform campaigns, overseeing website and content direction, analyzing performance data, and collaborating closely with creative, content, and development teams to refine the customer journey. The ideal candidate has a strong background in paid media, website management, and digital analytics, with a proven ability to translate insights into meaningful business results.

Key Responsibilities

• Lead and manage paid media strategy, execution, and optimization across Google Ads, Meta (Facebook / Instagram), Microsoft, YouTube, and other paid social platforms.
• Develop and execute strategies for Performance Max, Shopping campaigns, Search, Display, Video, and Paid Social to drive measurable ROI.
• Build, manage, and scale high-budget campaigns with a focus on lead generation, e-commerce, and full-funnel growth.
• Oversee audience segmentation, retargeting, and remarketing flows across search and social ecosystems.
• Collaborate with creative, content, and web development teams on ad creatives, landing pages, and funnel optimization.
• Monitor campaign performance with Google Analytics, attribution models, and platform analytics, providing actionable insights.
• Stay ahead of platform updates and digital media trends to ensure strategies remain cutting-edge.
• Report results and recommendations to executive leadership, highlighting revenue impact and scalability.

Qualifications

What We Offer

Job Type : On site / In-house

This is not a remote position, please do not apply unless you are willing to come in to the office!