Talent.com
Director of Digital Marketing

Director of Digital Marketing

Tyndale USAPipersville, PA, US
30+ days ago
Job type
  • Full-time
Job description

Director Of Digital Marketing And Advertising

The Tyndale Company is a private, 9x Top Workplace winner in PA and 4x winner in TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the utilities, oil and gas, transportation, chemical manufacturing, molten metals, and NFPA 70E markets. We're a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We're the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.

Our next wave of growth is here and we're hiring a Director of Digital Marketing and Advertising to lead Strategic Digital Advertising & Lead Generation. Overseeing six-figure budgets across Google, Meta, LinkedIn, YouTube Shorts, and geotargeted Performance Max aimed to drive qualified leads across every B2B segment. This Director will design and own creative digital roadmaps and demonstrate the ROI with razor-sharp analytics. Success as a Director of Digital Marketing equals clicks into pipeline and pipeline into record-breaking revenue.

HYBRID / REMOTE : Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of 2 days a week, and 3 days a week remotely. To be considered, candidates must reside within a commutable distance from our Tyndale headquarters in Pipersville, PA (Bucks County) or City Centre, Houston TX.

Responsibilities

Strategic Digital Advertising & Lead Generation

  • Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B2B segments enterprise to small business to retail.
  • Own the digital advertising roadmap across Google, Meta, LinkedIn, YouTube Shorts, Geotargeting campaigns and Performance Max campaigns.
  • Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion across customer segments, prioritizing return on investment.

Campaign Management & Optimization

  • Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting.
  • Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams.

    • Manage Search Engine Optimization

  • Oversee SEO strategy and execution for content development ensuring coordination with SEO goals.
  • Oversight for crawling, indexing, XML sitemap generation and implementation, schema markup, and link building campaigns.

    • Content & Creative Direction

  • Oversee development and execution of all advertising content and creative assets across digital channels while maintaining consistency across digital ad formats - static, rich media, and video.
  • Collaborate closely with internal creative team to ensure content is aligned with brand guidelines, campaign goals, and audience personas.
  • Provide strategic direction for ad copy, design, video, and interactive formats, ensuring high-quality, conversion-optimized output. Manage production timelines and review processes to meet campaign deadlines.

    • Lead Management Processes, Tracking & Reporting

  • Collaborate closely with Marketing campaign team, and Salesforce team to develop an end-to-end lead management process across all market segments marketplace, small business, enterprise and for organic growth within existing accounts.
  • Report out on key lead metrics including conversion rate, cost per lead, lifetime customer value.
  • Evaluate and collaborate with sales to ensure leads meet quality standards and take corrective action when necessary to make changes to improve.

    • Performance Analytics & Reporting

  • Own digital performance reporting through GA4, Looker Studio (or similar); use marketing automation tools (e.g., Pardot, HubSpot, ZoomInfo) to support reporting.
  • Develop attribution models to track ROI and guide media mix modeling decisions.
  • Establish KPIs and dashboards to track and optimize campaign effectiveness, including customer acquisition cost, lifetime customer value, cost per lead and pipeline contribution.

    • Cross-Functional Internal & External Collaboration

  • Partner closely with internal teams including content, design, sales, and IT to align paid media efforts with business goals and branding strategy.
  • Manage agency relationships and vendor performance, ensuring campaign execution aligns with internal benchmarks, branding guidelines and timelines.
  • Support cross-functional initiatives through the Strategy Execution Team (SET), participate in charter development in collaboration with PMO and other departments and participate in monthly SET leadership meetings.

    • Innovation & Market Expansion

  • Identify new digital-first market opportunities and develop strategies to capture emerging segments.
  • Monitor competitive activity and industry trends to ensure Tyndale stays at the forefront of digital innovation.
  • Evaluate and adopt new advertising technologies, platforms, and tools that drive efficiency and scale.

    • Qualifications

  • Bachelor's degree in Digital Marketing, Advertising, or related field, advanced degree preferred.
  • 8+ years of progressive experience in digital advertising, including leadership roles with P&L accountability required.
  • Strong people leadership skills, with progressive responsibility and experience leading cross-functional teams in a high-growth, digital-first B2B environment.
  • Focus on maximizing ROI with a clear and measurable results reporting.
  • Deep experience in managing Google Ads (Search, Display, PMAX), Meta Ads, LinkedIn Campaigns, and YouTube formats.
  • Advanced proficiency in GA4, attribution modeling, A / B testing tools, and campaign automation / reporting platforms.
  • Strong understanding of modern B2B digital marketing funnels and enterprise buyer journeys.
  • Excellent project management and communication skills, both written and verbal.
  • Proven track record of scaling lead generation programs, reducing CAC, and increasing ROI.
  • Demonstrated excellence in agency / vendor management and collaboration.
  • Knowledge of media planning, creative development, and campaign innovation.
  • Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge

    • Benefits :

  • Health & Wellness : Comprehensive medical, dental, and vision insurance with competitive premiums. Paid parental leave. Mental health support through an EAP and partial reimbursement on copays, fertility support, and robust wellness programs with annual reimbursements.
  • Work-Life Balance : Many positions with Tyndale offer hybrid onsite + remote work schedules, generous PTO, paid holidays + a floating holiday, and more.
  • Financial Compensation : Competitive salary, 401(k) with matching, and bonus opportunities.
  • Career Growth & Development : Training / certification / tuition reimbursement programs and demonstrated paths for knowledge share and internal promotion opportunity.
  • Culture & Perks : Family-owned values, award winning culture, team-engagement events, casual dress code, company-sponsored charitable events and activities, and an inclusive workplace that values collaboration and integrity.

    • All qualified candidates are encouraged to apply - E.O.E

    #LI-KC1

    #LI-Hybrid

    Create a job alert for this search

    Director Of Marketing • Pipersville, PA, US

    Related jobs
    • New!
    Director of Marketing

    Director of Marketing

    MediabistroChalfont, 5, United States
    Full-time
    Raymond forklifts and warehouse solutions.With a strong presence across the Northeast and decades of industry expertise, we're known for our innovation, service excellence, and commitment to drivin...Show moreLast updated: 3 hours ago
    Digital Marketing Operations Manager

    Digital Marketing Operations Manager

    Sunrise SystemsTrenton, New Jersey, United States
    Temporary
    Quick Apply
    Job Title : Digital Marketing Operations Manager.The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCX) for brand. This role is deployed to brand teams with a f...Show moreLast updated: 30+ days ago
    Director, Consumer Marketing

    Director, Consumer Marketing

    MediabistroPrinceton, NJ, United States
    Full-time
    Considering making an application for this job Check all the details in this job description, and then click on Apply.Acadia is advancing breakthroughs in neuroscience to elevate life.Since our fou...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Digital Experience Manager

    Senior Digital Experience Manager

    G S K CoPhiladelphia, PA, United States
    Full-time
    We are seeking a dynamic and tenured Digital Experience Manager to join our team.The Digital Experience Manager will partner directly with marketers to recommend, plan and execute omnichannel marke...Show moreLast updated: 30+ days ago
    Director, Brand Marketing

    Director, Brand Marketing

    MediabistroBridgewater, NJ, United States
    Full-time
    At Nestle Health Science, we believe that nutrition, science, and wellness must merge, not collide.Here, we embrace the intrinsic connections of these three pillars, harnessing their collective str...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    Director of Data Strategies

    Director of Data Strategies

    ConfidentialPhiladelphia, PA, United States
    Full-time
    Join an innovative digital media agency known for its forward-thinking solutions.Privately Held, Private Equity-backed.Information Technology & Services. Consulting & Professional Services.We are lo...Show moreLast updated: 16 hours ago
    • Promoted
    Global Marketing Director

    Global Marketing Director

    GlaxoSmithKlineCollegeville, PA, United States
    Full-time
    USA - Pennsylvania - Upper Providence.This role is for future hiring needs in 2025.Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Vice President, Creative Brand and Direct to Consumer Marketing

    Vice President, Creative Brand and Direct to Consumer Marketing

    ConfidentialPhiladelphia, PA, United States
    Full-time
    Vice President, Creative Brand and Direct to Consumer Marketing.Fast-growing digital eLearning & coaching company.The Company is seeking a VP Creative / Creative Director to spearhead the Performance...Show moreLast updated: 14 hours ago
    Top Candidate Search Group is hiring : Marketing Director in Trenton

    Top Candidate Search Group is hiring : Marketing Director in Trenton

    MediabistroTrenton, NJ, United States
    Full-time
    Get AI-powered advice on this job and more exclusive features.Top Candidate Search Group provided pay range This range is provided by Top Candidate Search Group. Your actual pay will be based on yo...Show moreLast updated: 12 days ago
    • Promoted
    Senior Director, US NUBEQA Marketing

    Senior Director, US NUBEQA Marketing

    BayerTrenton, NJ, United States
    Full-time
    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility.We’re doing ...Show moreLast updated: 3 days ago
    Director, Product Marketing - Indirect

    Director, Product Marketing - Indirect

    Quench USAKing of Prussia, Pennsylvania, United States, 19406
    Full-time
    Culligan Quenchs purpose is to impact peoples lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against ...Show moreLast updated: 3 days ago
    • Promoted
    Director Sales & Marketing

    Director Sales & Marketing

    Highgate HotelsPhiladelphia, PA, United States
    Full-time
    Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.New York, Boston, Miami, San F...Show moreLast updated: 3 days ago
    • Promoted
    Senior Director, Global Marketing

    Senior Director, Global Marketing

    EPM ScientificPrinceton, NJ, United States
    Full-time
    Senior Director, Global Marketing.Strategic Leadership : Lead global marketing strategy, product portfolio planning, and innovation pipeline development to drive sustainable growth across internatio...Show moreLast updated: 2 days ago
    • Promoted
    Director, Omnichannel Marketing

    Director, Omnichannel Marketing

    Daiichi Sankyo, Inc.Bernards, NJ, US
    Full-time
    Join a Legacy of Innovation 125 Years and Counting! Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address dive...Show moreLast updated: 22 days ago
    • New!
    Director, Product Marketing - Indirect

    Director, Product Marketing - Indirect

    MediabistroKing Of Prussia, PA, United States
    Full-time
    Overview Position Overview : The Product Marketing Director at Culligan Quench will lead the discovery of new market opportunities, define product strategies, and drive go-to-market execution to ens...Show moreLast updated: 19 hours ago
    • Promoted
    Global Marketing Director, Oncology

    Global Marketing Director, Oncology

    GSK LLPUpper Providence Twp, PA, United States
    Full-time
    You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in...Show moreLast updated: 3 days ago
    • Promoted
    Sr. Director - Performance Marketing

    Sr. Director - Performance Marketing

    VerizonBasking Ridge, NJ, United States
    Full-time +1
    A place to share your ideas freely - even if they're daring or different.Where the true you can learn, grow, and thrive.At Verizon, we power and empower how people live, work and play by connecting...Show moreLast updated: 3 days ago
    • Promoted
    Associate Director, Established Brands Marketing

    Associate Director, Established Brands Marketing

    Otsuka Pharmaceutical Co.Princeton, NJ, US
    Full-time
    Associate Director, Established Brands Marketing.The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands, ensuring...Show moreLast updated: 1 day ago
    Director of Admissions & Marketing

    Director of Admissions & Marketing

    Priority Life CareDresher, Pennsylvania, United States, 19025
    Full-time
    At Priority Life Care (PLC), we provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve.Join us ...Show moreLast updated: 12 days ago
    Sr. Emerging Technologies Manager - Digital Marketing

    Sr. Emerging Technologies Manager - Digital Marketing

    MediabistroPhiladelphia, PA, United States
    Full-time
    What success looks like in this role : .We are looking for an emerging technologies specialist to join our digital marketing team. You will be responsible for exploring and evangelizing new and innova...Show moreLast updated: 4 days ago