Digital Marketing Operations Manager

Job Title : Digital Marketing Operations Manager

Duration : 12 month contract (possible extension based on work performance)

Location : Lawrence Township, NJ

Hybrid Position

Work Schedule : Mon - Fri, Business Hours

ABOUT ROLE :

The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCX) for brand

teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy

and campaigns. This role is deployed to brand teams with a focus on HCP, to lead digital and media channel

planning in collaboration with our business partners, and leads cross-functional teams (business, matrix,

agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business

strategy and objectives.

Purpose / Objective :

Pull through omnichannel brand campaigns, programs, media planning & campaigns and tactics - driving

operational effectiveness, business impact and achievement of objectives.

Partner with business and other WCX functions (e.g., Content Delivery and Customer Engagement

Platform Team) on development of channel-agnostic engagement strategy followed by more specific

digital channel strategy to meet business and customer needs.

Deliver omnichannel insights and recommendations for ongoing optimization of business plans.

Leverage Digital Capabilities and Customer Engagement Excellence principles, standards, and best

practices to drive results for the business. Examples include Omnichannel and advanced analytics,

content modularization, CRM, websites, Interactive visual aids (IVAs), email, social media, Remote

Engagement and Search Engine Marketing. Other examples to be identified based on business / customer

needs and prioritized according to the identified customer experience journeys.

Identify and run experiments with capabilities team to pilot / scale future digital marketing capabilities.

Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on

omnichannel strategy

Key Responsibilities :

Leads brand omnichannel planning and content strategies across multiple internal business partners

including medical, commercial, access, and engaging with multiple customers as prioritized by the

brand lead.

Contributes to continuous improvement of engagement, channel, content and analytic planning

frameworks and tactical templates to use across cross functional brand teams.

Leads and coordinates regular insights and metrics discussions with business partners in partnership

with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.

Leads cross-functional matrix teams to enable seamless execution of business strategy and lead

execution of digital campaigns / tactics

Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of

omnichannel campaigns and customer journeys

Coordinates with Customer Engagement Platforms, IT, Digital Production, Content

Delivery, and rest of WCX teams on the following activities :

Prioritization of campaigns and tactics

Definition of campaign / tactic success (e.g., development of metrics plan)

Evaluation and optimization of tactics

Driving tactical plan to accomplish KPI and business objectives

Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement

model by working with business leads on critical business priorities

Maintains view of the competitive landscape and has a broad perspective across Client and pharma

industry to identify and drive best practice around omnichannel expertise

Drives innovation culture and coordinates with business and capability leads to develop innovative

digital tactics and apply metrics, analytics, and insights

Identifies long-term process needs of the business partners focused on omnichannel capabilities,

developing, and executing a plan to address business requirements

Identify opportunities for synergies and collaboration within and across markets within a therapeutic

area

Lead on the relationship with digital agencies / vendors to define project scope, costs, timelines, and

deliverables

Partner with content stewards Production & Content Delivery to provide early insight into cross-market material creation to drive content / asset re-use.

Deliver campaign briefs and other necessary requirements documentation to support the

development of programs Monitor, manage and provide regular updates on campaign / project

financials

Partner closely with Production and Content Delivery to provide direction, support to project teams,

and implement changes when needed to achieve project objectives

Monitor project status and budget and provide regular reporting on progress, challenges, and

solutions

Collaborate with other Omnichannel Strategy teams to enable consistency and best practice sharing

across the enterprise

Identify business process and capability improvement opportunities aligned to the needs of the

business / customers

Flex coverage across Omnichannel Strategy teams on as-needed basis

(Disclaimer : The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Required Qualifications & Experience :

4-year bachelor's degree required; MBA preferred

5+ years' experience in Digital / Omnichannel Marketing leadership, including marketing / customer

engagement strategy, brand / business planning, analytics, multi-channel (digital and non-digital)

marketing operations and campaign / tactic execution / management

Key competencies :

Omnichannel experience required

Strategic Thinking and Articulation

Record of accomplishment of developing and executing omnichannel strategies and tactics

(across personal, non-personal promotional channels)

Considerable experience in omnichannel marketing in industries with high digital usage

Experience working with external creative and media agencies

Insight and Analytical fluency

Financial and Business acumen

Knowledge of industry trends and benchmarks for content and channel performance across different

customer types

Data-driven customer experience

Understands media planning, buying and pull through

Leverages creative and analytical approaches to identify and activate paid, earned and owned

channels

Customer-backed performance management :

Adopts a customer-focused mindset in building strategy and tactics; understands unique customer

preferences for omnichannel deployment

Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign

performance by customer segment with feedback loop to inform on-going omnichannel strategies

Drives trade-off decisions anchored in data

Partners with BI&A to understand omnichannel preferences for different customer segments

Demonstrates ability to deliver on customer needs and optimize customer experience

Content production and deployment management :

Experience operating in agile teams; ability to coach teams on agile ways of working for content

creation

Facilitates content delivery process for brand teams, enabling agile ways of working

Knowledge and experience with MLR processes for content production

Knowledge of requirements for omnichannel pull through; adopts new tech / ways of working to

enable content deployment faster (e.g., modular content)

Experience using modular content creation (e.g., tagging, taxonomy)

Leadership and cross-functional collaboration :

Demonstrates ability to lead and influence a cross-functional team

Has a record of accomplishment of fostering a collaborative environment and creating a strong rapport

Embraces changes and upskills teams.