Sr. Performance Marketing Manager

Job Description

About The HRT Club

The HRT Club is a rapidly growing, membership-based healthcare platform on a mission to democratize access to hormonal treatments. We’re breaking down barriers so women and men can get the care they deserve—affordably, accessibly, and without stigma. As we scale, we’re seeking a Senior Performance Marketing Manager who can own and optimize our paid growth engine across digital channels to drive sustainable acquisition and retention.

About the Role

We’re looking for a data-driven, hands-on performance marketer with deep expertise in subscription or membership-based businesses. You’ll own Paid Social, Paid Search, Display, and Shopping channels directly inside the platforms, with selective use of agencies—but with the capability and confidence to fully own campaigns. This is an individual contributor role.

Reporting to the Head of Growth, you will manage and scale acquisition and retention campaigns across Meta, Google Ads, LinkedIn, YouTube, and other key channels. Your north star is improving CAC, ROAS, and LTV, with a strong focus on profitability and member growth.

Key Responsibilities

🔥 Paid Acquisition Strategy & Execution

• Own strategy, execution, and optimization of performance marketing campaigns across Meta, Google Search / Shopping, and YouTube.
• Manage agencies or partners where appropriate—but be able to fully own campaigns.
• Lead creative testing, audience development, bidding strategies, and budget allocation for maximum ROI.

✅ CAC & LTV Ownership

🔄 Funnel & Conversion Optimization

📊 Analytics, Attribution & Reporting

🤝 Cross-Functional Collaboration

Qualifications

✅ Must-Have :

🚀 Highly Desirable :

🎯 Soft Skills :

Why Join Us?

💡 Help more people access life-changing hormone therapy.

📈 Lead growth at a rapidly scaling, mission-driven healthcare startup.

🏡 Flexible, hybrid / remote work with real ownership over marketing performance.

🚀 Shape the strategy while rolling up your sleeves to drive results.

If you're a performance marketer who thrives on improving CAC, scaling profitable campaigns, and driving meaningful impact—we’d love to meet you.

Apply now and help us change lives.