Senior Marketing Manager

Senior Manager, Marketing

Strategically lead and manage North American initiatives, encompassing New Product Launches (NPL), Data Analytics, Respiratory Portfolio, and In-line Portfolio Management. Responsible for comprehensive strategic management and execution, advanced analytics, forecasting, lifecycle management, and operational excellence to achieve commercial success and sustainable growth.

Key Accountabilities & Responsibilities

1. New Product Launch Management

• Lead pre-commercial activities for 1215 annual product launches in the retail market.
• Develop SKU-based forecasts, prioritize launches, and communicate volume requirements to procurement for API and finished goods readiness.
• Create and execute market access and pricing strategies.
• Monitor product margins; recommend rationalization of low-margin launches.
• Collaborate with Sales, Pricing, and Supply Chain to meet target sales.
• Maintain post-launch NPL compliance and provide monthly business forecasts (LBE).
• Track supply plans, customer orders, allocations, and business opportunities.

2. Research & Analytics

3. Respiratory New Product Management

4. In-line Product Management (Respiratory & Non-Respiratory)

5. Specialty Product Management

6. Forecasting

7. Data Analytics & Dashboarding

Weekly IQVIA Data (Power BI)

Major Challenges & Opportunities

External : Forecasting and executing strategies in a competitive U.S. generics market with limited differentiation and customer consolidation.

Internal : Managing multiple cross-functional projects and maintaining delivery timelines.

Opportunities : Exposure to a fast-paced, agile organization offering career growth across marketing, analytics, and portfolio management.

Key Interactions

Internal : Portfolio, CPM, IPD, Supply Chain, Quality, Finance, and Sales teams. Executive Leadership for product and forecast updates.

External : Customers and channel partners. Marketing and consulting agencies. Printers, promotional vendors, and industry groups.

Key Metrics

Key Decisions & Recommendations

Decisions : Approve product trade dress for new launches. Select vendors for promotional material and research initiatives.

Recommendations : Pricing strategies and customer targeting for new products. Market share goals and forecasting updates. Marketing communications for HCPs, patients, and customers. Provide ongoing Latest Business Estimates (LBE).

Education, Experience, Skills & Competencies

Education : BA / BS required, MBA or PhD preferred.

Experience : 7 years in marketing and sales (pharma / generics preferred). Proven success in launching generic products in retail. Strong background in respiratory therapy areas (Asthma, COPD, Allergy). Experience managing agencies, HUB services, and EHR / EMR platforms.

Skills & Competencies : Deep understanding of new product launch in generics. Strategic thinker with analytical and problem-solving skills. Collaborative leader with influence without authority. Excellent communication and presentation skills. Advanced proficiency in PowerPoint, Excel (Macros), and Office 365. Results-oriented, self-starter with proven ability to execute.