Senior Manager, Consumer Marketing

Senior Manager, Consumer Marketing

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we're here to be their difference.

Acadia is seeking a Senior Manager, Consumer Marketing to help shape and execute the consumer marketing strategy for Nuplazid, with a focus on patients, caregivers, and advocacy audiences. In this role, you'll bring the brand strategy to life through impactful omnichannel campaigns-driving digital engagement, media execution, and social presence that make a real difference for patients and their families. You'll oversee brand and unbranded websites, lead social media strategy, and partner closely with cross-functional teams and agency partners to deliver high-quality, results-driven programs. Using customer insights and performance analytics, you'll continuously refine tactics and introduce innovative approaches to enhance the consumer experience. This role is ideal for a creative, data-driven marketer with a strong background in digital and omnichannel execution who thrives in a fast-paced, collaborative environment. If you're passionate about healthcare and want to make an impact through meaningful consumer engagement, we'd love to hear from you.

Primary Responsibilities :

• Contributes to the development of consumer marketing strategy aligned to brand strategy.
• Directs the user experience (UX) for branded and unbranded websites.
• Evaluates and implements innovative technologies and tactics aligned with consumer marketing objectives.
• Executes the tactical plans and activities of marketing strategy.
• Evaluates and executes brand media plans.
• Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels.
• Leads the development of social media strategy across consumer, patient / caregiver, and Advocacy audiences.
• Leads updates to brand.com.
• Leads updates to DSE.com.
• Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases.
• Partners with Commercial Insights, Analytics and Operations to incorporate customer insights.
• Leads specific market research studies to drive customer insights.
• Partners with and supports cross-functional departments / colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Advocacy, Sales.
• Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently.
• Develops and delivers presentations as needed to commercial leadership and other internal groups.
• Participates in and adheres to MLR submission and review processes.
• Coordinates, manages and monitors marketing budgets.
• Adheres to all corporate policies and industry guidelines in a compliant manner.
• Other responsibilities as assigned.

Education / Experience / Skills :

Bachelor's degree in Marketing or related field. A minimum of 8 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena, with significant experience in digital and omnichannel marketing.to create a seamless customer experience. Healthcare and Consumer Marketing experience preferred. An equivalent combination of relevant education and experience may be considered.

Must possess :

Physical Requirements :

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and / or move up to 20 pounds. This position requires the ability to travel independently overnight and / or work after hours as required by travel schedule or business needs.

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.

Salary Range $136,000$169,800 USD

What we offer US-based Employees :

EEO Statement (US-based Employees) : Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn't exactly what we describe here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law. As an equal opportunity employer, Acadia is committed to a diverse workforce.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia's career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858-261-2923.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.