Senior Regional Marketing Manager

Sr. Regional Marketing Manager

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo's diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy.

Open to any Northern area location.

A Taste Of What You'll Do

Are you passionate about driving impactful marketing strategies and building strong relationships? Join our team as a Sr. Regional Marketing Manager, where your creativity and leadership will shape the future of our spirits brands. In this role, you'll be responsible for optimizing National brand plans by developing and executing Regional Marketing programs that connect with target consumers, boost sales, and expand distribution. This position offers the opportunity to lead local and national initiatives, manage sponsorships, partnerships, and media execution, and serve as a critical bridge between brand teams, agency partners, and local sales and distributor teams.

You will play a key role in developing regional marketing plans and ensuring alignment with sales and distributor teams, providing them with the tools and knowledge to authentically represent our brands. Your expertise in local markets will guide the strategic use of local funds, drive sports partnerships, event programs, and media plans, and uncover opportunities to deliver strong ROI. Collaboration is essential, as you will work closely with brand teams, senior leadership, and distributor partners to manage budgets, optimize marketing spending, and ensure consistent brand representation. You will also educate and train sales networks on brand standards while auditing activities to maintain alignment with brand strategy.

We are looking for a dynamic leader who demonstrates intrapreneurship and ownership behaviors, embracing innovation, setting high expectations, and holding themselves and others accountable. You will have the chance to mentor and inspire peers and subordinates, fostering a culture of growth and excellence. If you are ready to make a meaningful impact in the world of spirits, bring your bold ideas and collaborative spirit to our team, and help us drive success together.

What You'll Need

• Master's degree plus 6 years of CPG Marketing or Brand Marketing experience to include at least 3 years of alcohol beverage marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 8 years of CPG Marketing or Brand Marketing experience to include at least 4 years of beverage alcohol marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo marketing or distributor sales experience to include at least 2 years of beverage alcohol marketing experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 12 years of CPG Marketing or Brand Marketing experience to include at least 3 years of alcohol beverage marketing experience reflecting increasing levels of responsibility.
• 3 years of experience in media planning and or buying on the agency or client side.
• Experience in local media planning of Out of Home campaigns.
• Experience planning and activating consumer facing local marketing campaigns.
• Experience in managing partnerships with professional or college sports teams.
• Ability to bring a detailed and disciplined approach to project and budget management.

Required to travel by air, car, and or train up to 50% of the time during course of business.

Candidate is required to have a valid driver's license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver's license based on the position's location within 30 days of hire.

Required to see, smell, and taste alcohol as part of job duties.

Required to be 21 years of age or older.

Required to travel to company offices, sites, and / or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

How You'll Stand Out

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Company does not sponsor for employment-based visas for this position now or in the future.

Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.

This position will be based in the location(s) specified in the job posting and requires regular travel within your assigned territory. Occasional travel to company sites may be required as needed.

It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process.

If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

Employee Polygraph Protection Act